How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Lifesight's ads lose the buyer

Lifesight is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 7 ads need fixing. Each ad below is one of Lifesight’s real live creatives, read straight from the ad libraries.

Lifesight’s live ads, scored against their buyer

Where should you increase spend, and where should you pull back? Explore how age, scored 7/10 against Lifesight’s ideal buyer. Spend-optimization hook nails the ICP pain.
Discover how to properly measure CTV and finally see the truth of your marketing, scored 8/10 against Lifesight’s ideal buyer. 'Finally see the truth of your marketing efforts' lands squarely on the distrust-of-platform-data pain, and the 'Truth Goggles' creative signals a distinctive, memorable concept.
The dog got the outcome. We found the cause. That's the difference., scored 7/10 against Lifesight’s ideal buyer. Causation-vs-correlation hook is conceptually sharp and ICP-relevant, but without a named outcome or next step the brand idea floats without converting curiosity.
Q4 making you feel like you're in over your head? There's a better way., scored 6/10 against Lifesight’s ideal buyer. Pain hook lands but no specific outcome or CTA follows the empathy.
From Measurement to Better Decisions, scored 7/10 against Lifesight’s ideal buyer. Named speaker, specific date and time, and budget-allocation angle give this event ad solid logistics and draw.
What does 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲 actually mean in 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠? , scored 6/10 against Lifesight’s ideal buyer. Podcast clip format earns attention from the right buyer but the copy teases without delivering a non-obvious finding.
From Measurement to Better Decisions, scored 7/10 against Lifesight’s ideal buyer. Sharper subhead 'faster budget call' ties the event directly to the ICP's core pain, boosting draw over the sibling ad.
Connect Marketing Spend to Real Impact, scored 6/10 against Lifesight’s ideal buyer. Same event, weaker subhead than ad 3, and the text-line copy drifts to a product pitch that mismatches the event format.
Reporting driving you nuts? It doesn't have to., scored 6/10 against Lifesight’s ideal buyer. Quirky squirrel-colleague visual earns a stop but the copy stays at vague frustration with no specific outcome promised.
Most marketing measurement tells you 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝. The 𝐛𝐞𝐭𝐭𝐞𝐫, scored 7/10 against Lifesight’s ideal buyer. The 'what happened vs. what should we do' reframe is a genuine POV that bridges directly to the ICP's decision-making pain.
Attribution explains touchpoints. Incrementality proves impact., scored 7/10 against Lifesight’s ideal buyer. Clean conceptual contrast lands a real POV that the ICP privately holds, though no next step is visible to capture intent.
Join us Friday, October 30, at 1 PM ET., scored 7/10 against Lifesight’s ideal buyer. Strong ICP hook and clear draw, but no named speaker credential or agenda preview to seal the register.
When revenue is questioned, have answers., scored 6/10 against Lifesight’s ideal buyer. Headline nails the boardroom fear but copy repeats itself with no offer, proof, or next step.
Drowning in dashboards?, scored 5/10 against Lifesight’s ideal buyer. Relatable pain hook but copy is a single repeated question with no bridge to a solution or next step.
Every marketer knows the look. The pause. The "let me get back to you." Lifesigh, scored 7/10 against Lifesight’s ideal buyer. Vivid scene of the exact ICP pain moment lands well, and the payoff line 'proof, not panic' is memorable and distinct.
Confirmed lift. High confidence. No more silence on what your CTV spend is actua, scored 7/10 against Lifesight’s ideal buyer. Specific CTV incrementality claim hits a real ICP blind spot, though no number or customer anchors the credibility.
Where should you increase spend, and where should you pull back? Explore how age, scored 6/10 against Lifesight’s ideal buyer. Budget optimization question is on-ICP but 'agentic UMM' is jargon that loses the buyer before the payoff.
Old MMM Models Are Broken, scored 8/10 against Lifesight’s ideal buyer. Bold provocation matches high-intent query perfectly, and sitelinks cover every buyer stage from education to trial.

See Lifesight’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.