Where Liferay's ads lose the buyer

Liferay is running 5 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 2 ads need fixing. Each ad below is one of Liferay’s real live creatives, read straight from the ad libraries.

Liferay’s live ads, scored against their buyer

• Scorri per i dati e scarica l'Osservatorio, scored 7/10 against Liferay’s ideal buyer. Strong data hook and original research preview, but CTA asks to swipe rather than download the asset.
• Valuta il rischio di vendor lock-in nella tua PA, scored 7/10 against Liferay’s ideal buyer. Punchy stat and clear vendor lock-in angle land well, but 'Scopri di piu' undersells the specific next step.
• Scopri dove rischi il vendor lock-in nella tua PA, scored 6/10 against Liferay’s ideal buyer. Two credible stats on real risks, but the creative packs two separate themes that dilute the single-idea punch.
• Scopri i tuoi punti ciechi su vendor lock-in e compliance, scored 7/10 against Liferay’s ideal buyer. Specific, timely hook on vendor lock-in and EU AI Act lands well for public-sector IT buyers, but no proof or named outcome weakens the session ask.
• Un portal del paciente seguro, humano e inteligente, scored 6/10 against Liferay’s ideal buyer. Clear segment hook and unified-platform value prop land, but no proof, no named outcome, and a soft 'Descubre como' CTA leave conversion work undone.

See Liferay’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.