How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where lemlist's ads lose the buyer

lemlist is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 1 ad needs fixing. Each ad below is one of lemlist’s real live creatives, read straight from the ad libraries.

lemlist’s live ads, scored against their buyer

Check our RingCentral outbound playbook, scored 7/10 against lemlist’s ideal buyer. Sharp account-based hook names the pain of siloed CRM and outreach directly to a named sales team.
Explore our Zendesk outbound playbook, scored 7/10 against lemlist’s ideal buyer. Same strong account-based framing as RingCentral variant, pain of disconnected channels lands well for outbound buyers.
Book a demo with me, Lucas!, scored 8/10 against lemlist’s ideal buyer. Founder-led creative with a named outbound playbook for a specific company creates genuine curiosity and ICP relevance.
Book a demo to know more about lemlist, scored 6/10 against lemlist’s ideal buyer. Clever pain framing but 'reach lead with perfect timing' is vague and the demo CTA is cold for a niche hook.
Check our RingCentral outbound playbook, scored 6/10 against lemlist’s ideal buyer. Timing pain is real but 'reach real buying moments' stays abstract with no proof of how lemlist delivers it.
Spammer 1000 prospects par semaine ? Bravo, t'as inventé l'art de polluer Linked, scored 7/10 against lemlist’s ideal buyer. Provocative hook nails the spray-and-pray pain that defines the ICP's core frustration with outbound.
Most GTM stacks you see on LinkedIn are overkill. The tools are great. But most , scored 8/10 against lemlist’s ideal buyer. Consolidation angle hits the disconnected-tools pain directly, and the creative lists six specific capabilities as proof.
Check our RingCentral outbound playbook, scored 5/10 against lemlist’s ideal buyer. Weaker version of ad 1, the creative copy is blunter and 'fixes timing to reach them' is too generic to earn a click.
Book a demo with me Lucas!, scored 7/10 against lemlist’s ideal buyer. Account-specific creative and 12K-view social proof make the outbound playbook feel credible and curiosity-worthy.
Book a demo with me, Lucas!, scored 7/10 against lemlist’s ideal buyer. Same strong account-specific playbook format as the Docusign variant, social proof and role clarity earn the click.
Explore our Zendesk outbound playbook, scored 7/10 against lemlist’s ideal buyer. Buyer-role specificity and the 'who is ready to buy now' pain land well, but no proof of how lemlist solves it.
Today is a big day: we're announcing a new face for lemlist First, why is lemlis, scored 4/10 against lemlist’s ideal buyer. Brand story about a name origin, not a buyer pain or product value hook.

See lemlist’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.