How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Leapsome's ads lose the buyer

Leapsome is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of Leapsome’s real live creatives, read straight from the ad libraries.

Leapsome’s live ads, scored against their buyer

Number One 15Five Alternative, scored 7/10 against Leapsome’s ideal buyer. Competitor targeting with social proof lands well, but 'Magic' softens an otherwise sharp hook.
Real-Time HR Analytics Five AI Agents, scored 7/10 against Leapsome’s ideal buyer. Lean team angle and connected record message hit the ICP pain directly, but headline feels like two ads stitched together.
BambooHR Alternative Halve Admin Work, scored 8/10 against Leapsome’s ideal buyer. Competitor displacement with a concrete outcome claim, G2 proof, and strong sitelinks covering key features and demo.
HR-Plattform des Vertrauens, scored 5/10 against Leapsome’s ideal buyer. Broad platform claim with no specific pain, proof, or differentiator to earn the click.
Best Loopline Alternative 2025, scored 6/10 against Leapsome’s ideal buyer. Competitor displacement angle is relevant but self-declared 'best' claim lacks any proof point.
Best Loopline Alternative 2025, scored 6/10 against Leapsome’s ideal buyer. Competitor displacement angle is relevant but self-declared 'best' claim lacks any proof point.
Compare Leapsome Vs Workboard, scored 7/10 against Leapsome’s ideal buyer. G2 rating and expert CTA give a real reason to click for a buyer actively comparing tools.
Number One Performance Platform, scored 6/10 against Leapsome’s ideal buyer. Rank claim is bold but 'AI Performance Management Leader' is generic with no proof or outcome.
Factorial vs Leapsome HR Software, scored 7/10 against Leapsome’s ideal buyer. Direct competitor comparison with G2 proof and sitelinks covering real use cases lands well for an active switcher.
HR-Software mit KI, scored 6/10 against Leapsome’s ideal buyer. Less paperwork promise is relatable but the AI angle stays generic with no specific outcome or proof.
HiBob vs Leapsome Ready Fast, scored 8/10 against Leapsome’s ideal buyer. Built-for-SMB framing, G2 rank proof, and direct HiBob comparison hit the switcher buyer precisely.
HR Platform Made in Germany, scored 6/10 against Leapsome’s ideal buyer. GDPR hosting angle is a real differentiator but the hook stays generic with no pain or outcome named.

See Leapsome’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.