How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where LaunchDarkly's ads lose the buyer

LaunchDarkly is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 9 ads need fixing. Each ad below is one of LaunchDarkly’s real live creatives, read straight from the ad libraries.

LaunchDarkly’s live ads, scored against their buyer

Continuous risk management without a standing meeting., scored 6/10 against LaunchDarkly’s ideal buyer. Compliance angle is real but narrows ICP to EU-regulated firms and lacks a specific product proof point.
Marek Poliks, Head of AI at LaunchDarkly, and Mirco Hering, Managing Director of, scored 5/10 against LaunchDarkly’s ideal buyer. Named experts add credibility but security framing is too vague to earn a click from a busy engineering leader.
How should humans work with their agents in an AI software factory? The answer i, scored 5/10 against LaunchDarkly’s ideal buyer. Thought-leadership framing with no product hook or concrete outcome for the ICP buyer.
Are workflows dead? Spoiler: We might be quite there just yet. Marek Poliks, Hea, scored 5/10 against LaunchDarkly’s ideal buyer. Thought-leadership hook fits the ICP but no product tie-in or CTA earns the click.
Are we ready for a truly dark factory? Marek Poliks, Head of AI at LaunchDarkly,, scored 5/10 against LaunchDarkly’s ideal buyer. Provocative question lands with AI engineering leaders but stops short of any offer or next step.
Rollback is no longer always an option. Perhaps the only viable response is to b, scored 7/10 against LaunchDarkly’s ideal buyer. Sharp, specific pain point that resonates directly with engineering leaders managing AI production risk.
What’s an AI software factory, and what does a good one look like? Marek Poliks,, scored 5/10 against LaunchDarkly’s ideal buyer. Relevant framing for the ICP but the question is definitional, not pain-driven, and has no offer.
Corrective action that does not wait for a deploy window., scored 7/10 against LaunchDarkly’s ideal buyer. Compliance urgency plus 'seconds not sprints' outcome is specific and timely for AI-shipping teams in Europe.
Match your deployment model to the reality of AI., scored 6/10 against LaunchDarkly’s ideal buyer. Aspirational framing fits the ICP but 'humming' is vague and the body copy is cut before the value lands.
As agent-driven development speeds up, the familiar control structures—like huma, scored 6/10 against LaunchDarkly’s ideal buyer. Hits the AI governance pain but stays conceptual, no specific outcome or CTA to pull the click.
What does the job of an engineer look like in six months? What about in two year, scored 5/10 against LaunchDarkly’s ideal buyer. Thought-leadership framing with no offer or outcome signal for the engineering buyer.

See LaunchDarkly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.