Where Lattice's ads lose the buyer

Lattice is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of Lattice’s real live creatives, read straight from the ad libraries.

Lattice’s live ads, scored against their buyer

• The real state of HR in 2026, scored 7/10 against Lattice’s ideal buyer. Strong stat hooks HR leaders but report offer stops short of a product connection.
• Innovation Day 2026, scored 5/10 against Lattice’s ideal buyer. Brand event post with no product offer or buyer pain addressed; judged on brand lift only.

See Lattice’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.