How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Knowbe4's ads lose the buyer

Knowbe4 is running 19 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 0 ads need fixing. Each ad below is one of Knowbe4’s real live creatives, read straight from the ad libraries.

Knowbe4’s live ads, scored against their buyer

Join Our Award-Winning Customer Success Team, scored 5/10 against Knowbe4’s ideal buyer. Brand/culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
The attack is AI-generated. Now the defense is too., scored 7/10 against Knowbe4’s ideal buyer. Fear hook and AI threat angle land well, but 'Learn more' CTA undersells the urgency built by the copy.
The Threat Has Changed. Has Your Training?, scored 6/10 against Knowbe4’s ideal buyer. Same strong fear hook as sibling ad but wider crop dilutes focus and 'Learn more' CTA leaves urgency on the table.
Grow Your Customer Success Career with KnowBe4, scored 5/10 against Knowbe4’s ideal buyer. Brand and talent post celebrating a workplace certification, not a demand-gen ad; judge on brand lift, not buyer fit.
The attack is AI-generated. Now the defense is too., scored 7/10 against Knowbe4’s ideal buyer. Sharp hook frames the AI threat directly, but 'Learn more' CTA is weak for a cold B2B buyer needing a reason to act.
AI-generated Security Awareness Training, scored 7/10 against Knowbe4’s ideal buyer. Same strong hook as sibling ad but wider aspect ratio dilutes creative impact and CTA remains generic.
Now Hiring: Hybrid Customer Success Openings in São Paulo, scored 5/10 against Knowbe4’s ideal buyer. Brand and talent post recruiting for open roles, not a demand-gen ad; judge on brand lift, not buyer fit.
Security Awareness Training AI Driven, scored 6/10 against Knowbe4’s ideal buyer. Solid query match and scale proof but 'Build Your Human Firewall Now' is a generic closer with no specific outcome.
Phishing Prevention Request A Demo, scored 6/10 against Knowbe4’s ideal buyer. Repeated headline phrase wastes the title slot, though the demo CTA and AI angle are on-query for a high-intent searcher.
Security Awareness Training AI Adaptive, scored 8/10 against Knowbe4’s ideal buyer. Adaptive AI angle plus phish-prone percentage sitelink directly mirrors the ICP's primary trigger, making this the strongest Google execution.
Security Awareness Training AI Driven, scored 6/10 against Knowbe4’s ideal buyer. Identical to ad 4, leaving only a generic scale claim.
KnowBe4 Official Website Ad, scored 5/10 against Knowbe4’s ideal buyer. Generic brand headline wastes high-intent query with no specific offer or outcome.
IT Security Awareness Training Ad, scored 6/10 against Knowbe4’s ideal buyer. Headline matches the query well but body copy stays generic with no proof or differentiator.
Cybersecurity Awareness End-User Training, scored 7/10 against Knowbe4’s ideal buyer. Largest library claim and AI-driven phishing simulation give a real reason to click over rivals.
Build Awareness Program ASAP, scored 7/10 against Knowbe4’s ideal buyer. 97% satisfaction and 500 plus modules are strong proof points that reward a high-intent click.
35 Languages 70000 Organizations Enrolled, scored 8/10 against Knowbe4’s ideal buyer. Scale proof of 70,000 enrolled orgs and 35 languages is the strongest social signal in this set.
Cybersecurity Awareness Training Sitelinks, scored 8/10 against Knowbe4’s ideal buyer. Phishing Security Test and Security Planning Tool sitelinks give ICP buyers an immediate action path.
Security Awareness Train End Users, scored 6/10 against Knowbe4’s ideal buyer. Headline matches the query but body copy is identical to ad 1, offering no proof or differentiator.
Cybersecurity Awareness Reduce Human Risk, scored 6/10 against Knowbe4’s ideal buyer. Truncated headline hides the outcome promise, weakening an otherwise on-query message.

See Knowbe4’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.