How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Kertos's ads lose the buyer

Kertos is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.2 out of 10, and 2 ads need fixing. Each ad below is one of Kertos’s real live creatives, read straight from the ad libraries.

Kertos’s live ads, scored against their buyer

TUV Gepruft ISO 27001 Solution, scored 7/10 against Kertos’s ideal buyer. TUV-verified proof and speed claim land well, but 'beste Loesung' is unsubstantiated superlative.
Nummer 1 Compliance Kertos, scored 4/10 against Kertos’s ideal buyer. Unsubstantiated number-one claim with no specific cert, outcome, or reason to believe.
NIS2 Schnelltest 60 Sekunden, scored 8/10 against Kertos’s ideal buyer. 10M euro fine and personal liability hook is sharp, and the instant self-check offer earns the click.
Der schnelle Weg zur ISO27001, scored 7/10 against Kertos’s ideal buyer. Clear certification promise and automation angle, but no speed or cost proof to separate from rivals.
SOC 2 Compliance Erledigt Autopilot, scored 8/10 against Kertos’s ideal buyer. Confident dismissal of the pain plus expert plus automation lands the core ICP promise cleanly.
Die Nummer Eins fuer Compliance, scored 7/10 against Kertos’s ideal buyer. 80 percent speed claim is strong proof but self-declared number-one ranking is unsubstantiated.
Zertifizierung in Rekordzeit ISO27001, scored 8/10 against Kertos’s ideal buyer. Record-time plus 50 percent cheaper gives two concrete reasons to click for a cost-sensitive ICP buyer.
ISO 27001 sans fichiers Excel, scored 8/10 against Kertos’s ideal buyer. Excel-free hook nails the manual-documentation pain, weeks timeline and 100-plus integrations add real proof.
DSGVO in Rekordzeit ohne Stress, scored 7/10 against Kertos’s ideal buyer. Certified DPO and 80 percent faster are solid proof points.
Accelerez votre ISO 27001 Certifie, scored 7/10 against Kertos’s ideal buyer. European-built trust signal and expert support are relevant but no speed or cost number to clinch the click.
NIS2 ohne Stress 100 Integrationen, scored 9/10 against Kertos’s ideal buyer. Personal liability angle plus 10 million euro fine stakes plus 100-plus integrations hit urgency and proof together.
DSGVO Automatisierungslösung Datenschutz, scored 6/10 against Kertos’s ideal buyer. Matches GDPR automation intent but stays generic with no speed, cost, or proof differentiator.

See Kertos’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.