How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Karix (a Tanla Platforms company): who they sell to, and their live ad presence

Karix is an AI-powered CPaaS (Communication Platform-as-a-Service) platform that sells omnichannel customer engagement solutions to large enterprises across BFSI, e-commerce, retail, healthcare, travel, edtech, logistics, government, and gaming. Buyers are enterprise teams responsible for customer acquisition, engagement, retention, and transactional messaging who struggle to orchestrate personalised, compliant, and scalable communication across channels like WhatsApp, RCS, SMS, voice, and email. The core pain is fragmented multi-channel communication that drives up costs, reduces conversion, and exposes brands to fraud and compliance risk.

Who Karix (a Tanla Platforms company) sells to

The buyer is a Head of Marketing, VP of Customer Engagement, Chief Marketing Officer, Head of Digital, or Product/Operations leader at a mid-to-large enterprise (typically top-100 scale, 2,000+ customer base signals) operating in BFSI, e-commerce, retail, healthcare, travel, edtech, logistics, government, or gaming, primarily in India but with global relevance. These organisations run high-volume customer communication across multiple channels and face the pain of siloed messaging stacks, poor conversion across the customer lifecycle (acquisition through retention), rising operational costs, and growing fraud and compliance exposure. They buy Karix to consolidate onto a single AI-powered omnichannel platform that reduces total cost of ownership by 15-20%, enables personalised two-way conversations at scale, and provides enterprise-grade security and consent management.

Buyer and segments

CMO / Head of Marketing
Head of Digital / CX
VP Product & Operations
BFSI & E-commerce
Enterprise (top-100 scale)
Omnichannel CPaaS

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for Karix (a Tanla Platforms company) right now. When they run ads, AdRoast scores each one against the buyer above.

Score Karix (a Tanla Platforms company)’s ads against this buyer on AdRoast.

Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.