Where Kanopy Security's ads lose the buyer

Kanopy Security is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Kanopy Security’s real live creatives, read straight from the ad libraries.

Kanopy Security’s live ads, scored against their buyer

• Download the full playbook, scored 7/10 against Kanopy Security’s ideal buyer. Named asset and 6-step structure signal real value.
• Download the full playbook, scored 8/10 against Kanopy Security’s ideal buyer. Interrogative hook names the exact blind spot, creative shows inside pages and a stat, making the asset feel genuinely worth the download.
• Secure Your AI Workforce, scored 6/10 against Kanopy Security’s ideal buyer. Crisp three-word value ladder lands well but a typo on the CTA and zero proof undercut a generous 90-day offer.

See Kanopy Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.