How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Kanmon's ads lose the buyer

Kanmon is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of Kanmon’s real live creatives, read straight from the ad libraries.

Kanmon’s live ads, scored against their buyer

Choosing an embedded lending platform isn't really about who can put financing i, scored 7/10 against Kanmon’s ideal buyer. Buyer-stage framing is sharp but no proof or CTA to close the consideration gap.
Most small businesses run into trouble because cash and opportunity don’t arrive, scored 6/10 against Kanmon’s ideal buyer. SMB cash-timing insight is relatable but the platform buyer angle stays underdeveloped.
Every time a customer leaves your platform to find capital, you lose more than t, scored 8/10 against Kanmon’s ideal buyer. Ecosystem-retention pain is named precisely and speaks directly to the platform builder's fear.
Bridge the cash timing behind cross-border orders., scored 6/10 against Kanmon’s ideal buyer. Sharp differentiator against revenue-share models but speaks to end-borrower, not the platform builder ICP.
Growth often creates a timing challenge: businesses need to spend today against , scored 5/10 against Kanmon’s ideal buyer. Thought-leadership framing with embedded capital angle but no platform-builder hook or clear next step.
Working capital for the gap in between., scored 6/10 against Kanmon’s ideal buyer. Vivid problem framing lands for marketplace operators but stops short of the embed-it-in-your-platform pitch.
Strong cash flow. Wrong timing. That's the reality for a lot of logistics and di, scored 8/10 against Kanmon’s ideal buyer. Directly addresses the platform builder, names the vertical, and ties existing data to a specific funding cycle.
Your customers already have working-capital needs. They feel them when inventory, scored 7/10 against Kanmon’s ideal buyer. Buyer's guide asset targets the exact ICP role and category but the body copy drifts to end-customer pain, not platform pain.
A distributor can be growing and still have to say no to the next order. The con, scored 7/10 against Kanmon’s ideal buyer. Platform-builder framing is clear and the outcome is concrete, but no proof or urgency to drive the click.
Bridge the cash timing behind cross-border orders., scored 6/10 against Kanmon’s ideal buyer. Vivid problem statement resonates but speaks to the borrower merchant, not the platform embedding the product.
Working capital is often associated with cash shortages. Our merchant data tells, scored 7/10 against Kanmon’s ideal buyer. Proprietary data point is a strong proof hook but the insight targets merchant demand, not the platform builder decision.
Do your merchant customers lose opportunities because they don't have the cash o, scored 6/10 against Kanmon’s ideal buyer. Pain framing is on-ICP but stops short of naming the platform builder or the embedded lending solution.

See Kanmon’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.