How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Kanmon's ads lose the buyer

Kanmon is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 6 ads need fixing. Each ad below is one of Kanmon’s real live creatives, read straight from the ad libraries.

Kanmon’s live ads, scored against their buyer

Choosing an embedded lending platform isn't really about who can put financing i, scored 7/10 against Kanmon’s ideal buyer. Targets an already-decided buyer with a useful differentiator frame, but no proof or CTA to close the gap.
Most small businesses run into trouble because cash and opportunity don’t arrive, scored 6/10 against Kanmon’s ideal buyer. SMB cash-flow insight is relatable but the platform-owner ICP is only implied, not directly addressed.
Every time a customer leaves your platform to find capital, you lose more than t, scored 8/10 against Kanmon’s ideal buyer. Retention loss framed as an ecosystem problem lands squarely on the platform-owner ICP with a crisp, specific hook.
Bridge the cash timing behind cross-border orders., scored 4/10 against Kanmon’s ideal buyer. Speaks to the merchant borrower, not the platform operator who embeds capital.
Growth often creates a timing challenge: businesses need to spend today against , scored 5/10 against Kanmon’s ideal buyer. Thought-leadership framing touches embedded capital but buyer role stays ambiguous.
Working capital for the gap in between., scored 4/10 against Kanmon’s ideal buyer. Vivid merchant pain but addresses the SMB end-user, not the platform embedding the product.
Strong cash flow. Wrong timing. That's the reality for a lot of logistics and di, scored 9/10 against Kanmon’s ideal buyer. Directly addresses the platform operator, names their data asset, and specifies Net 45-60 cycles.
Your customers already have working-capital needs. They feel them when inventory, scored 7/10 against Kanmon’s ideal buyer. Names the exact buyer and product category, but a guide download is a soft ask for a high-intent ICP.
A distributor can be growing and still have to say no to the next order. The con, scored 8/10 against Kanmon’s ideal buyer. Platform-operator framing, distribution vertical, and embedded workflow positioning all land cleanly.
Bridge the cash timing behind cross-border orders., scored 4/10 against Kanmon’s ideal buyer. Compelling merchant pain point but 'your supplier, your payout' addresses the SMB, not the platform leader.
Working capital is often associated with cash shortages. Our merchant data tells, scored 7/10 against Kanmon’s ideal buyer. Proprietary data proof is a strong credibility signal for platform operators evaluating the demand opportunity.
Do your merchant customers lose opportunities because they don't have the cash o, scored 6/10 against Kanmon’s ideal buyer. Pain framing lands but stops at the SMB customer, never addressing the platform partner who sees the revenue opportunity.
More growth can create more cash pressure. A business wins more work. It buys mo, scored 7/10 against Kanmon’s ideal buyer. Sharp insight hook and embedded working capital framing speak to the platform value prop, but no partner revenue or API angle surfaces.
Field service businesses often look healthier in the field than they feel in the, scored 7/10 against Kanmon’s ideal buyer. Crisp tagline and field service vertical specificity signal ICP fit, but the partner monetization angle and white-label offer stay invisible.

See Kanmon’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.