Where Jasper's ads lose the buyer

Jasper is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5 out of 10, and 2 ads need fixing. Each ad below is one of Jasper’s real live creatives, read straight from the ad libraries.

Jasper’s live ads, scored against their buyer

• 𝗔𝗜 𝘃𝗲𝗿𝘀𝗻𝗲𝗹𝘁. 𝗟𝗲𝗶𝗱𝗲𝗿𝘀𝗰𝗵𝗮𝗽 𝗯𝗲𝗽𝗮𝗮𝗹𝘁 𝗱𝗲 𝗿𝗶𝗰𝗵𝘁𝗶𝗻, scored 5/10 against Jasper’s ideal buyer. Brand/culture post reflecting on an AI conference, not a demand-gen ad; judge on brand lift, not buyer fit.
• Hello tomorrow. Vandaag geef ik daar een nieuwe betekenis aan. De afgelopen jare, scored 5/10 against Jasper’s ideal buyer. Brand/culture post about a company milestone, not a demand-gen ad; judge on brand lift, not buyer fit.

See Jasper’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.