Where itsme (Belgian Mobile ID SA/NV)'s ads lose the buyer

itsme (Belgian Mobile ID SA/NV) is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of itsme (Belgian Mobile ID SA/NV)’s real live creatives, read straight from the ad libraries.

itsme (Belgian Mobile ID SA/NV)’s live ads, scored against their buyer

• Secure Identity Verification, scored 7/10 against itsme (Belgian Mobile ID SA/NV)’s ideal buyer. Sharp query match and clear pain swap, but no proof or differentiator to close the click.
• Veilig Digitaal Identificeren, scored 7/10 against itsme (Belgian Mobile ID SA/NV)’s ideal buyer. Hits a specific eIDAS-relevant use case cleanly, but no proof or urgency to separate itsme from alternatives.
• itsme for Business, scored 6/10 against itsme (Belgian Mobile ID SA/NV)’s ideal buyer. Covers all three use cases but stays generic where a specific outcome or proof point would win the click.

See itsme (Belgian Mobile ID SA/NV)’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.