How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Iterable's ads lose the buyer

Iterable is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 5 ads need fixing. Each ad below is one of Iterable’s real live creatives, read straight from the ad libraries.

Iterable’s live ads, scored against their buyer

Your marketing had the right idea. Your tech couldn't keep up. So the message ke, scored 7/10 against Iterable’s ideal buyer. Pain-first hook nails the ESP lag problem.
Push. Ding. SMS. Ding. Email. Ding. One message. Multiple channels. Zero coordin, scored 8/10 against Iterable’s ideal buyer. Rhythmic multi-channel chaos hook lands the exact coordination pain this ICP lives daily.
Nothing says "we know our customer" like eulogizing a dog who's very much alive , scored 8/10 against Iterable’s ideal buyer. Witty bad-data personalization hook is memorable and directly mirrors the ICP's core embarrassment.
Somewhere, a dog who is very much alive is being mourned by a broken email campa, scored 8/10 against Iterable’s ideal buyer. Clever pain-point hook nails the stale-data personalization failure that haunts the ICP.
Best Email Marketing Platform - No. 1 Rated Email Platform - High-Volume..., scored 7/10 against Iterable’s ideal buyer. 'Live behavior at enterprise scale' lands squarely on ICP pain, though 'No. 1 Rated' claim needs a source to carry weight.
The Modern Alternative, scored 4/10 against Iterable’s ideal buyer. 'Modern alternative' and 'act with confidence' are too vague to differentiate or compel a high-intent searcher.
Iterable: Future of Marketing - Customer Engagement Upgraded, scored 4/10 against Iterable’s ideal buyer. Headline is aspirational fluff and body copy repeats the same vague signal line, missing a concrete outcome.
Customer Engagement Platform, scored 7/10 against Iterable’s ideal buyer. 'Behavior-triggered journeys, not batch campaigns' is a sharp, specific contrast that speaks directly to the ICP's core pain.
About Iterable Company - Iterable for Marketing - Iterable Official Site, scored 5/10 against Iterable’s ideal buyer. Branded navigational ad serves existing awareness well but offers no hook or outcome for a cold high-intent searcher.
Personalize Every Email - Email, SMS and In-App Too, scored 7/10 against Iterable’s ideal buyer. Multi-channel no-code angle hits the ICP's channel breadth and engineering-dependency pain clearly.
Email Platform for Enterprise - Email, SMS and In-App Too, scored 7/10 against Iterable’s ideal buyer. Enterprise signal and multi-channel scope are right, but 'drag-and-drop' undersells the platform's real differentiator for this buyer.
Why Iterable? - Less Engineering, More Agility, scored 8/10 against Iterable’s ideal buyer. Directly names the core ICP pain and backs it with recognizable customer logos.
Growth Built on Behavior, scored 5/10 against Iterable’s ideal buyer. Behavioral angle fits ICP but 'act with confidence' is too vague to earn the click.
Marketing Cloud Alternative - Compare Marketing Clouds, scored 7/10 against Iterable’s ideal buyer. Switcher intent is well matched and personalization plus data costs hit real pain points.
The Modern Alternative - Customer Engagement Upgraded, scored 7/10 against Iterable’s ideal buyer. Multi-channel scale and fragile workflow pain land squarely on ICP, though CTA is absent.
Marketing Cloud Alternative - Move Faster with Live Data - Upgrade Your…, scored 7/10 against Iterable’s ideal buyer. Live data speed directly addresses real-time activation pain but body copy is generic.
Growth Built on Behavior, scored 5/10 against Iterable’s ideal buyer. Behavioral angle fits ICP but 'act with confidence' is too vague to earn the click.
Built for Scale, Not Hype - Iterable: Future of Marketing, scored 7/10 against Iterable’s ideal buyer. Rich sitelinks and review snippet add credibility, but headline body stays generic.

See Iterable’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.