How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where InvoiceCloud's ads lose the buyer

InvoiceCloud is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of InvoiceCloud’s real live creatives, read straight from the ad libraries.

InvoiceCloud’s live ads, scored against their buyer

AI is transforming customer support, and now it's transforming billing. Today, w, scored 7/10 against InvoiceCloud’s ideal buyer. Concrete chat demo shows call deflection value but product launch framing limits urgency for buyers.
Fewer Surprises. More Defensible Reporting., scored 8/10 against InvoiceCloud’s ideal buyer. Board and regulator framing hits CFO and finance director pain precisely, with a direct CTA.
See How Your Billing Environment Compares, scored 7/10 against InvoiceCloud’s ideal buyer. Solid framing of billing as a financial control lever but no proof point sharpens the comparison offer.
Make the Switch, scored 7/10 against InvoiceCloud’s ideal buyer. Strong proof stat anchors the switch decision but 'payments intelligence' is vague for the ICP buyer.
We're heading to Milwaukee September 28-30 for the Utility 2030 Leadership Colla, scored 5/10 against InvoiceCloud’s ideal buyer. Brand and sponsorship post for a utility-sector event, not a demand-gen offer; judge on brand lift.
Make the Switch, scored 6/10 against InvoiceCloud’s ideal buyer. Insurer-vertical framing is on-target but no specific metric or outcome makes the proof claim land weakly.
Customers ignore bills they do not recognize. This guide breaks down which billi, scored 7/10 against InvoiceCloud’s ideal buyer. Guide on branded billing communications directly addresses digital adoption pain the ICP buyer owns, but no urgency or outcome number.
Make the Switch, scored 7/10 against InvoiceCloud’s ideal buyer. Same strong retention stat as ad 0 but horizontal creative reduces visual impact of the headline proof.
Natural disasters put insurance carriers to the test, and the claims experience , scored 6/10 against InvoiceCloud’s ideal buyer. Relevant insurance pain point but the storm photo carries no copy, leaving the value proposition entirely in truncated body text.
Slow claims payments can cost more than time. They can cost customers. InvoiceCl, scored 7/10 against InvoiceCloud’s ideal buyer. Named pain point and proprietary study give a real reason to click for insurance carrier ops leaders.
We're getting closer to InsureTech Connect #ITCVegas 2026, and we're already loo, scored 5/10 against InvoiceCloud’s ideal buyer. Brand and event presence post for insurance conference, not a demand-gen offer; judge on brand lift.
About half of Hawaiʻi Gas payments arrived through a lockbox, and posting took u, scored 7/10 against InvoiceCloud’s ideal buyer. Named utility customer and a concrete before/after pain point lands well for the ICP, but the creative quote is too vague to close the gap.

See InvoiceCloud’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.