Where Intentsify's ads lose the buyer

Intentsify is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 10 ads need fixing. Each ad below is one of Intentsify’s real live creatives, read straight from the ad libraries.

Intentsify’s live ads, scored against their buyer

  • Get the 6 Strategies to Rebuild Your Foundation, scored 6/10 against Intentsify’s ideal buyer. Specific numbers tease value but the asset topic stays generic, not intent-data-specific.
  • Webinar: Turn intent data into better AI answers, scored 7/10 against Intentsify’s ideal buyer. Concrete deliverable and named AI tools make this highly clickable for the intent-data-curious ICP.
  • The Marketing Funnel: Dead or Broken?, scored 6/10 against Intentsify’s ideal buyer. Bold provocation lands but 'Watch On-Demand' buries the draw and no specific fix is promised inside.
  • Download the guide: Confident, automated, and wrong, scored 7/10 against Intentsify’s ideal buyer. Sharp pain hook and clear asset preview, but no teaser finding inside the guide to justify the download.
  • Download the guide: Confident, automated, and wrong, scored 7/10 against Intentsify’s ideal buyer. Memorable hook names a real AI failure mode, but the guide interior is not previewed beyond the title.
  • Download the guide: Confident, automated, and wrong, scored 6/10 against Intentsify’s ideal buyer. Credible framing for a technical buyer but 'context-first AI' is abstract and no guide content is previewed.
  • Buyer Intent-Driven Marketing: Your Competitive Edge, scored 6/10 against Intentsify’s ideal buyer. Good table of contents preview but the hook is generic and the body copy adds no specific insight to earn the click.
  • Webinar: Turn buyer signals into campaign direction, scored 6/10 against Intentsify’s ideal buyer. Logistics are clear and speakers are named, but the draw is thin since '10 prompts, one playbook' does not say what the buyer will leave able to do.
  • Webinar: Steal 10 prompts for intent-powered AI, scored 7/10 against Intentsify’s ideal buyer. The example prompt shown on the creative is a concrete, recognizable buyer pain that makes the webinar worth attending.
  • Download the guide: Confident, automated, and wrong, scored 7/10 against Intentsify’s ideal buyer. Bold falsifiable claim stops the scroll and the free guide is clearly shown, but no specific evidence or number backs the claim.
  • Put Your Pipeline on Autopilot, scored 6/10 against Intentsify’s ideal buyer. The three bullet points preview real content chapters, but the hook is a category claim and no specific outcome or number is promised.
  • The Future of B2B: Persona-Level Intent at Target Accounts, scored 5/10 against Intentsify’s ideal buyer. Generic asset title gives no reason to download over any other marketing guide.
  • Intentsify - We Promise We're Better - 6 Figure Platforms are Out, scored 5/10 against Intentsify’s ideal buyer. Punchy hook but body scatters across four CTAs and never lands a specific outcome.
  • See the Difference - No Platform Fees or Lock-in, scored 7/10 against Intentsify’s ideal buyer. Objection-busting headline and named rival sitelink land a real bottom-funnel hook with no proof to back the revenue claim.
  • Demandbase Alternative - Better Than Demandbase, scored 7/10 against Intentsify’s ideal buyer. Named rival and pipeline outcome make a strong bottom-funnel case but the superiority claim needs a number or proof to close.
  • Intent-Based Lead Generation - Generate High-Quality Leads, scored 5/10 against Intentsify’s ideal buyer. Query-matched headline but body stacks generic claims with no specific outcome or differentiator.
  • Lead Gen Solution - Buyer Contact Information, scored 4/10 against Intentsify’s ideal buyer. Vague category headline and corporate-speak body deliver no specific value or reason to click.

See Intentsify’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.