How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Infopro Digital's ads lose the buyer

Infopro Digital is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.2 out of 10, and 9 ads need fixing. Each ad below is one of Infopro Digital’s real live creatives, read straight from the ad libraries.

Infopro Digital’s live ads, scored against their buyer

Etre bien référencé ne suffit plus : l'enjeu est de devenir une marque citée par, scored 6/10 against Infopro Digital’s ideal buyer. Sharp AI-era hook for marketers but no POV payoff or next step visible in copy.
Vous connaissez l’importance de la source en matière de #GEO A l’heure des AI Ov, scored 5/10 against Infopro Digital’s ideal buyer. GEO and AI Overviews angle is timely.
En France, les acheteurs B2B réalisent 70% du parcours d’achat (12 mois) avant t, scored 6/10 against Infopro Digital’s ideal buyer. Specific stat hooks the right buyer but copy cuts off before connecting the insight to any Infopro Digital solution.
Infopro Digital Media, scored 6/10 against Infopro Digital’s ideal buyer. Clear sector targeting but no specific outcome or CTA to convert the media buyer.
Stratégie de contenus #BtoB : découvrez les formats, canaux et pratiques qui fon, scored 5/10 against Infopro Digital’s ideal buyer. Named benchmark asset is relevant but no teaser finding or data point earns the download.
Vous avez travaillé vos contenus, lancé des campagnes sur les réseaux sociaux, o, scored 5/10 against Infopro Digital’s ideal buyer. Pain hook is sharp but no proof or concrete solution lands before the video must do the work.
🎉La régie des décideurs B2B fait peau neuve. Un site pensé pour simplifier votr, scored 5/10 against Infopro Digital’s ideal buyer. Launch of a new site is announced but no concrete reason to visit or benefit is given.
profile, scored 3/10 against Infopro Digital’s ideal buyer. Brand announcement lacks anchor to buyer moment or category need.
Vidéo & Instream en B2B : données clés, scored 6/10 against Infopro Digital’s ideal buyer. Specific stat hook and '6 chiffres' promise give a real reason to read, but no CTA or gating signal.

See Infopro Digital’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.