How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Influent's ads lose the buyer

Influent is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 5 ads need fixing. Each ad below is one of Influent’s real live creatives, read straight from the ad libraries.

Influent’s live ads, scored against their buyer

Women Who Lead Deserve to Be Seen, scored 6/10 against Influent’s ideal buyer. Emotionally resonant hook and clear CTA, but no proof of reach, readership, or what being featured actually delivers.
Women Leaders: Request Your Feature Interview, scored 6/10 against Influent’s ideal buyer. Clear CTA and aspirational framing land well, but no proof of audience size or what a feature actually produces for the subject.
What does being an influential woman mean to you? Share your answer in the comme, scored 5/10 against Influent’s ideal buyer. Engagement bait with no offer or next step, builds no case for why being featured matters.
Your Feature Interview Is One Step Away, scored 7/10 against Influent’s ideal buyer. Strong retargeting hook that picks up mid-funnel intent, but no urgency signal or proof of what the feature delivers.
Are you an Influential Women making an impact? Apply here to be featured: https:, scored 5/10 against Influent’s ideal buyer. Bare question with a raw link as the CTA; creative carries the message but the text copy does no selling work.
Are you an Influential Women making an impact? Apply here to be featured: https:, scored 6/10 against Influent’s ideal buyer. Aspirational framing and clear CTA work, but no proof of reach or outcome for the featured subject weakens the ask.
Executive LinkedIn Content Featured Forbes, scored 7/10 against Influent’s ideal buyer. Forbes/Fortune credibility signal is strong but outcome is vague beyond 'pipeline tracking'.
Full Service LinkedIn Agency For Execs, scored 7/10 against Influent’s ideal buyer. Mid-market qualifier sharpens ICP fit but the offer stops at services list with no outcome or CTA.

See Influent’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.