How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Infiterra's ads lose the buyer

Infiterra is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.6 out of 10, and 1 ad needs fixing. Each ad below is one of Infiterra’s real live creatives, read straight from the ad libraries.

Infiterra’s live ads, scored against their buyer

Billing errors don't show up until they've already cost you, scored 9/10 against Infiterra’s ideal buyer. Specific pain, real customer proof, and a 99.98% accuracy stat land hard on the exact ICP buyer.
The platform decision you made four years ago is your ceiling today, scored 8/10 against Infiterra’s ideal buyer. Margin compression angle and multi-vendor proof on the creative resonate, but outcome stats lack sourcing context.
How many workarounds is your platform team maintaining right now?, scored 7/10 against Infiterra’s ideal buyer. Workaround pain is real for this ICP but the creative punchline needs the body copy to land the full value.
Add a vendor in days, not in months, scored 8/10 against Infiterra’s ideal buyer. Specific time contrast hits the dev-bottleneck pain squarely, vendor logos add instant credibility.
From days of reconciliation to minutes, scored 9/10 against Infiterra’s ideal buyer. Named customer scale ($1M+ monthly), concrete before/after time proof, directly targets the manual reconciliation pain.
If your resellers still email orders, the portal isn't working, scored 8/10 against Infiterra’s ideal buyer. Provocative insight hook nails the broken-portal pain distributors live daily, creative reinforces with self-service marketplace UI.
Where is your margin disappearing?, scored 7/10 against Infiterra’s ideal buyer. Distributor-specific framing and cost-of-inaction angle are solid, but subline 'it may be bigger than you think' is soft and vague.
Simplify your MSP subscriptions, scored 7/10 against Infiterra’s ideal buyer. PSA integration and event hook give strong role signal, but headline in text line says 'Simplify MSP subscriptions' which is generic versus the sharper creative copy.
Quote-to-Cash on Autopilot for MSPs Running a PSA, scored 8/10 against Infiterra’s ideal buyer. PSA sync, billing accuracy, and margin protection land three ICP pain points in one tight creative, event context adds urgency.
Put a number on the status quo, scored 7/10 against Infiterra’s ideal buyer. Calculator CTA and cost-of-standing-still framing are compelling, but the text headline is vague and the creative does the heavier lifting.
Not every subscription commerce platform is designed with IT distributors in min, scored 8/10 against Infiterra’s ideal buyer. Differentiation hook is sharp and distributor-specific, named customer proof (ADN) in body elevates credibility for a cold audience.
At some point, growth becomes a platform problem. Not a sales one., scored 8/10 against Infiterra’s ideal buyer. Strong proof numbers and vendor logos land the build-vs-buy framing perfectly for a distributor weighing platform investment.
Find the gaps before they cost you, scored 7/10 against Infiterra’s ideal buyer. Direct cost-pain question targets MSP buyers well, but no proof or specific outcome to push past curiosity.
Where are your operational gaps?, scored 7/10 against Infiterra’s ideal buyer. 'Hidden costs' framing with a structured '5 questions' asset gives MSP buyers a concrete reason to click.
Where are your operational gaps?, scored 7/10 against Infiterra’s ideal buyer. Same strong framing as the MSP variant but correctly pivoted to IT distributors, a core ICP segment.
Find the gaps before they cost you, scored 6/10 against Infiterra’s ideal buyer. Solid pain question for distributors but the creative carries no asset or proof to differentiate from the MSP variant.
Turn your portal into a sales channel, scored 8/10 against Infiterra’s ideal buyer. Specific white-label portal value prop with a clear CTA directly addresses MSPs building customer marketplaces.
As IT distributors grow, managing more partners, customers and subscriptions can, scored 8/10 against Infiterra’s ideal buyer. Punchy scalability hook hits the exact distributor pain of growing partner networks without adding operational headcount.

See Infiterra’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.