How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where InEight's ads lose the buyer

InEight is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 11 ads need fixing. Each ad below is one of InEight’s real live creatives, read straight from the ad libraries.

InEight’s live ads, scored against their buyer

ineight.com - Integrated Construction Tools, scored 5/10 against InEight’s ideal buyer. Capital projects framing is right but 'Integrated Construction Tools' is a category label, not a specific outcome.
WORK SMARTER, SCALE PROFITABLY, scored 4/10 against InEight’s ideal buyer. Generic growth slogan and 'Trusted' claim carry no proof or specific outcome for a high-stakes capital project buyer.
SOFTWARE FOR YOUR TOUGHEST BUILDS, scored 5/10 against InEight’s ideal buyer. Real-time visibility speaks to a genuine ICP pain but 'Toughest Builds' and 'Trusted' stay generic with no proof or hard CTA.
CUT RISK IN CAPITAL CONSTRUCTION, scored 5/10 against InEight’s ideal buyer. Right industry, right pain, but no specific outcome or proof to earn the click.
MANAGE CAPITAL PROJECTS CONFIDENTLY, scored 5/10 against InEight’s ideal buyer. Correct buyer and category but category-level claim with no differentiator or proof.
Autodesk Cloud Alternative - Construction Management, scored 7/10 against InEight’s ideal buyer. Named rival and unified platform claim land well; sitelinks reinforce the comparison but no proof or outcome number.
Primavera P6 Alternative - Construction Scheduling Soft, scored 7/10 against InEight’s ideal buyer. Named rival and unified controls angle are strong; no proof or concrete outcome to close the objection.
Improve Project Visibility, scored 4/10 against InEight’s ideal buyer. Generic visibility claim with no industry signal, no proof, and no specific outcome for the capital project buyer.
Procore Alternative - Site Management Software, scored 7/10 against InEight’s ideal buyer. Named rival plus 'built for capital complexity' differentiator is sharp; no proof or outcome number to seal the switch.
Heavy Civil Estimating - Enterprise Estimating Software, scored 7/10 against InEight’s ideal buyer. Segment-specific hook and concrete bid outcomes are strong; no proof or customer example to validate the accuracy claim.
Built for Capital Complexity, scored 7/10 against InEight’s ideal buyer. Strong ICP signal and integrated platform claim, but no specific outcome or proof to separate from rivals.
Real-Time Project Visibility Software, scored 6/10 against InEight’s ideal buyer. Repeats the visibility claim twice without a specific outcome or differentiator to earn the click.
Construction Project Mgmt Platform, scored 5/10 against InEight’s ideal buyer. Headline is a bare category label and body adds no specific outcome or proof to justify a click.
Trusted Construction Project Software, scored 5/10 against InEight’s ideal buyer. Self-declared trust claim with no named customer or number to back it.
Digital Construction Mgmt for Capital Projects, scored 7/10 against InEight’s ideal buyer. Capital-project framing is on-ICP and sitelinks add depth, but body copy stays generic with no specific outcome.
Real-Time Visibility, Construction Mgmt Dashboards, scored 6/10 against InEight’s ideal buyer. Dashboard sitelinks add a concrete feature signal, but the body is a single thin sentence with no outcome or proof.
Construction Management Project Software, scored 5/10 against InEight’s ideal buyer. Headline is a pure category label and body adds no specific outcome, proof, or differentiator.

See InEight’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.