How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Incorta's ads lose the buyer

Incorta is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 11 ads need fixing. Each ad below is one of Incorta’s real live creatives, read straight from the ad libraries.

Incorta’s live ads, scored against their buyer

dbt Alternative Platform Competitor Comparison, scored 8/10 against Incorta’s ideal buyer. Sharp bottom-funnel hook names dbt Cloud by name and lands a concrete cost-vs-capability objection.
Migrate From Snowflake Cut Spend Fast, scored 8/10 against Incorta’s ideal buyer. Cost-reduction hook is sharp and the Oracle/SAP direct-connect claim gives a credible technical reason to switch.
CPG and Retail Analytics Consumer Packaged Goods, scored 6/10 against Incorta’s ideal buyer. Vertical targeting is on-point but 'faster analytics' and 'direct data approach' are too vague to compel a click.
Transportation Analytics Data Platform, scored 6/10 against Incorta’s ideal buyer. Segment fit is strong but body copy trails off before naming a concrete outcome.
Unified Data Analytics, scored 5/10 against Incorta’s ideal buyer. Pain point is real but the value claim is generic with no outcome, proof, or CTA.
Oracle ERP Analytics, scored 7/10 against Incorta’s ideal buyer. Tight system-of-record targeting and named ERP versions make this highly relevant to the Oracle buyer.
Real-Time Supply Chain Data, scored 8/10 against Incorta’s ideal buyer. Specific pain, named ERPs, and a concrete differentiator make this the strongest segment ad in the set.
Workday HCM Analytics Platform, scored 7/10 against Incorta’s ideal buyer. Named system, live data promise, and ETL-free differentiator land well; generic social proof snippet dilutes credibility.
Incorta Brand Name Only, scored 2/10 against Incorta’s ideal buyer. Bare brand name with a category tagline offers no value, no hook, and no reason to click.
Unified Data, Build Better AI, scored 5/10 against Incorta’s ideal buyer. AI angle is timely but 'Open Data Delivery Platform for Decision-Ready Data' is jargon with no concrete outcome or CTA.
Workday Adaptive Data Foundation, scored 7/10 against Incorta’s ideal buyer. Precise integration promise targets a narrow, high-intent FP&A buyer with a clear technical differentiator.
Semantic Data Model Platform ERP Analytics, scored 6/10 against Incorta’s ideal buyer. Relevant query match but no outcome, proof, or CTA to convert the searcher.
Direct Data, No ETL Needed, scored 7/10 against Incorta’s ideal buyer. Sharp pain-point hook on ETL elimination lands well for the ICP but lacks proof or a hard CTA.
Decision Intelligence AI-Driven Future, scored 5/10 against Incorta’s ideal buyer. Thought-leadership framing with no concrete value or CTA makes this too vague to convert a searcher.
Customer Responsibilities and Usage Terms, scored 2/10 against Incorta’s ideal buyer. Legal/policy page promoted as an ad, completely mismatched to any buyer intent or conversion goal.
Trust Every Answer You Get, scored 6/10 against Incorta’s ideal buyer. Hallucination mitigation is a real ICP pain but the claim is unproven and the CTA is just 'Open'.
Trust Every Answer You Get, scored 6/10 against Incorta’s ideal buyer. Hallucination mitigation hook is on-ICP but sitelinks scatter intent and no proof or hard offer closes the deal.
Enable AI and ML Models, scored 4/10 against Incorta’s ideal buyer. Generic efficiency claim with a truncated body and navigation sitelinks fails to give a searcher a reason to click.

See Incorta’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.