How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where incident.io's ads lose the buyer

incident.io is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 6 ads need fixing. Each ad below is one of incident.io’s real live creatives, read straight from the ad libraries.

incident.io’s live ads, scored against their buyer

AI software reliability platform, scored 7/10 against incident.io’s ideal buyer. Adidas logo as social proof anchors a sharp urgency hook with a clear demo CTA.
AI software reliability platform, scored 8/10 against incident.io’s ideal buyer. Specific 70% metric from Buffer plus a named brand logo delivers rare, credible proof.
AI software reliability platform, scored 6/10 against incident.io’s ideal buyer. Airbus is a manufacturing giant, a weak ICP signal that dilutes credibility for SaaS engineering buyers.
Why does Zendesk treat incident.io "like a part of our engineering team"? Cuttin, scored 8/10 against incident.io’s ideal buyer. Named customer, hard metric, and dollar savings land squarely on the ICP's pain.
1,200+ engineers. 10 weeks. See how Zendesk replaced 15 years of patchwork incid, scored 8/10 against incident.io’s ideal buyer. Patchwork-replacement framing mirrors the exact trigger ICP buyers feel, with scale proof.
Your pager rotation deserves better, Apple., scored 7/10 against incident.io’s ideal buyer. PagerDuty displacement hook and Slack-native workflow speak directly to the on-call buyer's frustration.
AI software reliability platform, scored 6/10 against incident.io’s ideal buyer. Zynga vertical hook is clever but the body copy is thin on proof and specifics for the ICP buyer.
One home for every incident, Apple., scored 7/10 against incident.io’s ideal buyer. Patchwork consolidation message hits the ICP trigger cleanly, though no proof or metric seals it.
AI software reliability platform, scored 7/10 against incident.io’s ideal buyer. Etsy 95 percent automation stat is strong proof for a retail-segment buyer, vertical and metric land well.
An Apple a day keeps outages away., scored 6/10 against incident.io’s ideal buyer. Playful pun grabs attention but the body is generic consolidation copy with no proof or metric to close.
AI software reliability platform, scored 8/10 against incident.io’s ideal buyer. Sharp insight hook plus named customer proof lands squarely on the scale-accuracy pain SREs feel daily.
AI software reliability platform, scored 7/10 against incident.io’s ideal buyer. Specific AI triage capability (logs, code, deploys) speaks directly to SRE first-response pain, but no customer proof.
AI software reliability platform, scored 9/10 against incident.io’s ideal buyer. Two named logos plus hard migration numbers (1,200 users, 150 teams, 2 people, 10 weeks) make this the strongest proof play in the set.
AI software reliability platform, scored 6/10 against incident.io’s ideal buyer. Zynga logo and gaming pun are clever but the studio-vertical framing narrows appeal and a grammar slip undercuts credibility.
AI software reliability platform, scored 7/10 against incident.io’s ideal buyer. Adidas co-brand and SRE-native five-nines language earn attention, but the body copy adds little beyond the creative wit.
AI software reliability platform, scored 6/10 against incident.io’s ideal buyer. Hyper-targeted Airbus Skywise framing resonates inside that account but is opaque to any other ICP buyer scrolling past.
AI software reliability platform, scored 5/10 against incident.io’s ideal buyer. Aviation puns dominate and the body metaphor obscures the actual incident-resolution value for any non-Airbus reader.

See incident.io’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.