How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Improvado's ads lose the buyer

Improvado is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.9 out of 10, and 1 ad needs fixing. Each ad below is one of Improvado’s real live creatives, read straight from the ad libraries.

Improvado’s live ads, scored against their buyer

Your CRM and warehouse to Meta, Google, LinkedIn. Every morning., scored 8/10 against Improvado’s ideal buyer. Workflow shown clearly with named integrations and daily refresh proof, but no outcome metric for the buyer.
ChatGPT doesn't know your ads. Improvado's Agent does., scored 9/10 against Improvado’s ideal buyer. Sharp comparison hook, side-by-side proof of real answers vs guesses, and a hard demo CTA land this near best-in-class.
LinkedIn matched 88% of our own list, scored 9/10 against Improvado’s ideal buyer. Improvado's own production numbers, 88% match rate and 144 seconds to build 39,848 people, make this one of the strongest proof-led demand gen ads in the set.
ASUS got back 90 hours a week, scored 9/10 against Improvado’s ideal buyer. Two named logos plus hard numbers make this the strongest proof play in the set.
Which location is falling behind? Ask., scored 8/10 against Improvado’s ideal buyer. Segment-specific hook and live UI screenshot make the value instantly tangible for multi-location buyers.
Ask your marketing data. Get the chart back., scored 7/10 against Improvado’s ideal buyer. Solid natural-language query hook with a readable output UI, but the value prop is broader and less punchy than the other ads in the set.
Describe the audience. The Agent keeps it live., scored 7/10 against Improvado’s ideal buyer. Hyper-specific numbers and live-sync proof are compelling but the audience-building use case is narrower than the core reporting pain.
1,400+ sources. Yours are on the list., scored 7/10 against Improvado’s ideal buyer. Breadth claim is credible with a visible connector grid and named logos, but no outcome or time-saved proof elevates it beyond reassurance.
Type the dashboard you want. The Agent builds it., scored 8/10 against Improvado’s ideal buyer. Prompt-to-dashboard mechanic shown live in the UI makes the time-saving value concrete and immediately believable.
Every ad platform grades its own homework., scored 9/10 against Improvado’s ideal buyer. The headline names the exact attribution pain the ICP lives with, and the UI shows the CRM-vs-platform gap in hard numbers.
One number for the CFO, with the chart behind it, scored 8/10 against Improvado’s ideal buyer. CFO-pressure framing is a sharp entry point and the 3.8x ROAS UI screenshot makes the answer feel real, but no named customer anchors the proof.
Still exporting CSVs to ad platforms? Ask the Agent once., scored 8/10 against Improvado’s ideal buyer. Sharp pain hook with a vivid before/after UI, but no named customer or number to seal trust.
Ads on 3+ platforms? Ask one Agent about all of them., scored 9/10 against Improvado’s ideal buyer. Specific cross-platform pain, a real sample output with dollar figures, and a clear demo CTA make this the strongest in the set.
Where should the next $100K go? Ask., scored 8/10 against Improvado’s ideal buyer. Budget-allocation hook is highly resonant for CMOs, and the what-if scenario with +$212K revenue output is concrete, but no real customer proof.
One DSO, Many Identities, scored 7/10 against Improvado’s ideal buyer. Clever disguise creative nails the Dental DSO multi-entity attribution pain, but no outcome number or next step beyond 'Learn More'.
Nobody Brought UTM, scored 7/10 against Improvado’s ideal buyer. Memorable UTM-loss hook is painfully specific for DSO marketers, but 'Learn More' undersells the urgency the creative builds.
Chairs Don't Do Month-End, scored 6/10 against Improvado’s ideal buyer. Witty real-time capacity hook is on-segment, but the connection to Improvado's product and a concrete outcome is too thin to drive clicks.

See Improvado’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.