How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Imprivata's ads lose the buyer

Imprivata is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 10 ads need fixing. Each ad below is one of Imprivata’s real live creatives, read straight from the ad libraries.

Imprivata’s live ads, scored against their buyer

Secure Access When Every Second Counts, scored 8/10 against Imprivata’s ideal buyer. Hard CJIS deadline plus badge-tap workflow hits the exact law enforcement pain point.
See What's Next in Digital Identity, scored 5/10 against Imprivata’s ideal buyer. Brand event post with no product pain or outcome; intentional awareness play, not demand-gen.
Join Fran Rosch at Imprivata Virtual Connect, scored 5/10 against Imprivata’s ideal buyer. Brand event post targeting existing community, not a demand-gen offer for new buyers.
Keynote: Geoff White at Virtual Connect, scored 5/10 against Imprivata’s ideal buyer. Brand-name speaker draw with no security or compliance hook for the ICP.
3 tracks. 3 hours. No travel., scored 6/10 against Imprivata’s ideal buyer. Role-segmented tracks (Clinical, Security, CJIS) signal ICP fit but offer no outcome or pain hook.
Hear Geoff White Live at Virtual Connect, scored 5/10 against Imprivata’s ideal buyer. Speaker credibility alone gives the ICP no reason tied to their compliance or access pain.
CJIS Compliance Without the Password Burden, scored 8/10 against Imprivata’s ideal buyer. Headline nails the exact CJIS compliance pain and names shared workstations and mobile devices precisely.
Prepare Your Agency for the 2027 CJIS Deadline, scored 8/10 against Imprivata’s ideal buyer. Hard deadline urgency plus passwordless badge and PIN specifics land squarely on the law enforcement buyer.
Choose Your Track at Imprivata Virtual Connect, scored 6/10 against Imprivata’s ideal buyer. Three named tracks signal role fit but the ad sells the event format, not a security or compliance outcome.
Imprivata's Strategy for Zero-Friction Security, scored 6/10 against Imprivata’s ideal buyer. CPO roadmap session appeals to existing customers more than cold ICP prospects needing a pain-led hook.
3 Tracks. 3 Hours. No Travel., scored 6/10 against Imprivata’s ideal buyer. Logistics efficiency is the lead value prop, not the security or compliance outcome the ICP cares about.
See the Imprivata Product Roadmap, scored 6/10 against Imprivata’s ideal buyer. Event invite for existing customers, not a demand-gen hook for new ICP buyers.
Fast, Secure CJIS Access on Shared Devices, scored 8/10 against Imprivata’s ideal buyer. Nails the shared-device, fast-access, CJIS pain for law enforcement buyers precisely.
Get CJIS-Ready Before October 1, 2027, scored 9/10 against Imprivata’s ideal buyer. Hard deadline plus geo-specific urgency makes this the strongest compliance trigger in the set.
Passwordless CJIS Access for New York Agencies, scored 8/10 against Imprivata’s ideal buyer. Geo-specific, compliance-anchored, and workflow-aware, but lacks the deadline urgency of ad 2.
Identity Access With SSO Remote Access Anytime, scored 6/10 against Imprivata’s ideal buyer. SSO and passwordless are on-ICP but 'anytime' remote access framing misses the shared-device frontline pain.
Access Built For Government, scored 7/10 against Imprivata’s ideal buyer. Vertical-specific framing and patrol-car visual signal the right buyer, but 'easy-to-implement' is generic proof.
Trusted SSO Providers Passwordless Authentication, scored 7/10 against Imprivata’s ideal buyer. Strong sitelink taxonomy covers key ICP pain points but headline leans on category label over specific outcome.

See Imprivata’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.