How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where ImpactQA's ads lose the buyer

ImpactQA is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 6 ads need fixing. Each ad below is one of ImpactQA’s real live creatives, read straight from the ad libraries.

ImpactQA’s live ads, scored against their buyer

What If AI Could Do More Than Execute Tests?, scored 5/10 against ImpactQA’s ideal buyer. Trend framing is broad and vendor-neutral, no enterprise pain or outcome to anchor the click.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 6/10 against ImpactQA’s ideal buyer. Contrarian hook lands well but Arabic-localized creative targets a narrow geo slice with no visible outcome promise.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 6/10 against ImpactQA’s ideal buyer. Strong contrarian hook but creative is in Arabic while headline is English, splitting audience clarity.
Humans Bring Insight. Automation Brings Speed., scored 6/10 against ImpactQA’s ideal buyer. Clear hybrid-testing POV but no industry context, proof, or specific outcome to anchor enterprise buyers.
Powering the Future of Commodity Trading and Risk Management Through Innovative Solutions, scored 7/10 against ImpactQA’s ideal buyer. Tight vertical fit for energy/trading buyers but no quantified proof or urgency to close the click.
Quality Should Be Built In, Not Checked at the End, scored 6/10 against ImpactQA’s ideal buyer. Solid principle and service list but no proof, no industry signal, and no urgency to act now.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 7/10 against ImpactQA’s ideal buyer. Provocative question on the creative cuts through better than the headline copy, and named speakers add credibility.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 8/10 against ImpactQA’s ideal buyer. Sharpest creative hook of the series, 'It Will Scale It' lands a real fear for AI-adopting engineering leaders.
Powering the Future of Commodity Trading and Risk Management Through Innovative Solutions, scored 8/10 against ImpactQA’s ideal buyer. Specific metrics (70% effort reduction, 45% coverage gain) and named platforms give energy/trading buyers a concrete reason to click.
Your Trading Operations Deserve Audit‑Ready Quality, scored 7/10 against ImpactQA’s ideal buyer. Upgrade-risk framing is on-trigger for the ICP but lacks quantified proof that competitors or this creative's peers carry.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 8/10 against ImpactQA’s ideal buyer. Creative hook lands a sharp challenge to the buyer's AI assumption, with named VP speaker adding real credibility.
دعم مستقبل تداول السلع وإدارة المخاطر من خلال حلول مبتكرة, scored 8/10 against ImpactQA’s ideal buyer. Hyper-specific to C/ETRM buyers with named platforms and quantified gains of 45 percent coverage and 70 percent less case writing.
Still Spending Days on Regression Testing?, scored 7/10 against ImpactQA’s ideal buyer. Concrete before-and-after with an 80 percent speed claim lands well, but the offer is an assessment not a clear enterprise outcome.
Powering the Future of Commodity Trading and Risk Management Through Innovative Solutions, scored 7/10 against ImpactQA’s ideal buyer. Tight vertical fit for C/ETRM with NeX-AI plus named tool integrations, but no quantified proof weakens the enterprise case.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 6/10 against ImpactQA’s ideal buyer. Risk-based testing angle is relevant to the ICP but creative is in Arabic while headline is English, reducing reach clarity.
AI Won't Fix Bad Testing: Building the Right Functional Testing Foundation Before You Automate, scored 8/10 against ImpactQA’s ideal buyer. Risk-prioritization hook directly challenges the ICP buyer's automation blind spot, with a VP Engineering speaker adding authority.

See ImpactQA’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.