Where iLOQ's ads lose the buyer
iLOQ is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 5 ads need fixing. Each ad below is one of iLOQ’s real live creatives, read straight from the ad libraries.
iLOQ’s live ads, scored against their buyer
- Hyödynnä taloyhtiökampanjaetu — 5 vuoden takuu, tai 3 avainta yhden hinnalla, scored 6/10 against iLOQ’s ideal buyer. Promo offer lands for residential property managers but skips the core pain of key admin burden.
- Your EV chargers deserve better than master keys & combinations that never chang, scored 8/10 against iLOQ’s ideal buyer. Sharp niche pain hook targets infrastructure operators who genuinely cannot audit who enters remote sites.
- Hyödynnä taloyhtiökampanjaetu — 5 vuoden takuu, tai 3 avainta yhden hinnalla, scored 7/10 against iLOQ’s ideal buyer. Named customer proof from a real housing company adds credibility the sibling ad lacks, but pain copy is still thin.
- iLOQ protects data centers with battery-free smart locks, scored 7/10 against iLOQ’s ideal buyer. Vertical-specific hook and battery-free proof land well, but creative leads with product form over access-audit pain.
- Dans les infrastructures d’eau critiques, savoir qu’un site est verrouillé ne su, scored 8/10 against iLOQ’s ideal buyer. Pain-first hook on audit gap in water infrastructure hits a core ICP segment with real urgency.
- Moderne Unternehmen brauchen eine Zutrittslösung, die sicher, flexibel und einfa, scored 7/10 against iLOQ’s ideal buyer. Three ICP-critical proof points land clearly, but 'most modern and intelligent' opener is generic corporate claim.
- Do you know who is accessing your sites?, scored 8/10 against iLOQ’s ideal buyer. Audit-accountability question lands the core ICP pain sharply, padlock visual reinforces critical-infrastructure context.
- Hyödynnä tarjous - pidennetty takuuaika 5 vuotta, tai 3 avainta yhden hinnalla, scored 6/10 against iLOQ’s ideal buyer. Promotional offer targets property managers but leads with price incentive rather than the operational pain that drives switching.
- Moderne Unternehmen brauchen eine Zutrittslösung, die sicher, flexibel und einfa, scored 7/10 against iLOQ’s ideal buyer. Three ICP-critical proof points land clearly, but 'most modern and intelligent' opener is generic corporate claim.
- Smarter access. Stronger SoCI compliance., scored 9/10 against iLOQ’s ideal buyer. Compliance-specific framing with traceability and auditability nails the exact audit pain for energy-sector security managers.
- Rekry: Marketing Operations Manager, scored 5/10 against iLOQ’s ideal buyer. Brand and talent post, not a demand-gen ad; judge it on brand lift, not buyer fit.
- Gtd, ¿conoce los candados digitales SIN baterías para sitios de telecomunicacion, scored 8/10 against iLOQ’s ideal buyer. Named segment, named differentiator, and a real pain hook land squarely on a sweet-spot ICP buyer.
- WHO. WHAT. WHEN. WHERE., scored 7/10 against iLOQ’s ideal buyer. Audit-trail hook is on-pain for critical infrastructure but copy stays abstract with no specific proof or CTA.
- The next generation is coming to the Security Exhibition & Conference 2026. Next, scored 5/10 against iLOQ’s ideal buyer. Event awareness post with no buyer pain, no offer, and no reason to click for a property or infrastructure manager.
- Mit der iLOQ 5 Serie ist jeder Schlüssel einem Nutzer zugeordnet, jede Öffnung k, scored 7/10 against iLOQ’s ideal buyer. Retrofit-without-construction hook and GDPR-compliant audit logging speak directly to the ICP's core pain and compliance need.
- The future of access is flexible, mobile and integrated, scored 5/10 against iLOQ’s ideal buyer. Generic future-of-access framing with no specific pain, proof, or differentiator to separate iLOQ from any competitor.
- Can you prove who accessed your sites?, scored 9/10 against iLOQ’s ideal buyer. Compliance urgency question, named regulation, named outcome, and product proof in one tight frame aimed at a high-pain ICP segment.
- Hyödynnä taloyhtiökampanjaetu — 5 vuoden takuu, tai 3 avainta yhden hinnalla, scored 7/10 against iLOQ’s ideal buyer. Concrete promotional offer with a clear before-and-after visual targets residential property managers with a tangible incentive.
See iLOQ’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.