How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Idealista's ads lose the buyer

Idealista is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 4.6 out of 10, and 13 ads need fixing. Each ad below is one of Idealista’s real live creatives, read straight from the ad libraries.

Idealista’s live ads, scored against their buyer

Casas e apartamentos em Canidelo, Porto — idealista, scored 4/10 against Idealista’s ideal buyer. Targets home buyers, not agents or landlords, so buyer fit to ICP is near zero.
Publicar anuncios de pisos gratis — idealista, scored 7/10 against Idealista’s ideal buyer. 'Gratis' hook and visit-booking promise speak directly to agents and landlords wanting listings.
Casas y chalets , Puerta de Hierro, Madrid — idealista, scored 4/10 against Idealista’s ideal buyer. Targets luxury home buyers, not agents or landlords, so ICP buyer fit is absent.
Casas rústicas en Lleida provincia — idealista, scored 4/10 against Idealista’s ideal buyer. Targets home buyers in Lleida, not agents or landlords, so ICP buyer fit is absent.
Casas y pisos en Vilanova i la Geltrú, Barcelona — idealista, scored 4/10 against Idealista’s ideal buyer. Targets home buyers in Barcelona, not agents or landlords, so ICP buyer fit is absent.
Casas y chalets, Galicia — idealista, scored 4/10 against Idealista’s ideal buyer. Targets home buyers in Galicia, not agents or landlords, so ICP buyer fit is absent.
Casas y pisos en Garcia, Tarragona — idealista, scored 5/10 against Idealista’s ideal buyer. Targets home buyers but sitelink 'Publicar anuncio gratis' adds a thin ICP signal amid consumer copy.
509 habitaciones en alquiler con reserva online sin fianza, scored 5/10 against Idealista’s ideal buyer. Specific inventory count and no-deposit hook are strong for renters but miss the agent or landlord ICP entirely.
Encuentra tu propiedad, scored 4/10 against Idealista’s ideal buyer. Buyer-facing listing carousel, no agent or advertiser value prop shown.
Casas y pisos en Calypo Fado, Toledo — idealista, scored 4/10 against Idealista’s ideal buyer. Geo-targeted at buyers, not agents; body copy is generic and adds no reason to click.
Casas e apartamentos de bancos em Lisboa distrito — idealista, scored 4/10 against Idealista’s ideal buyer. Buyer-facing bank-repo niche search ad, no signal for agents or advertisers.
Inmobiling Confia En idealista, scored 7/10 against Idealista’s ideal buyer. Named real-estate client with a concrete outcome quote lands well, but no number or next-step beyond 'Contacto'.
Pisos y apartamentos en Guadalajara — idealista, scored 4/10 against Idealista’s ideal buyer. Geo-targeted buyer search ad with generic body; no agent or listing value proposition.
Casas e apartamentos na Ericeira Sul, Ericeira — idealista, scored 4/10 against Idealista’s ideal buyer. Geo-targeted buyer search ad with mismatched body referencing Lisboa, not Ericeira.
Casas y pisos de lujo, Puerto de Ibiza, Eivissa — idealista, scored 5/10 against Idealista’s ideal buyer. Luxury-segment buyer search ad with a decent hook but no agent or advertiser angle.

See Idealista’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.