How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Ideagen's ads lose the buyer

Ideagen is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 11 ads need fixing. Each ad below is one of Ideagen’s real live creatives, read straight from the ad libraries.

Ideagen’s live ads, scored against their buyer

SQF Edition 10 is here. Are you ready?, scored 7/10 against Ideagen’s ideal buyer. Urgent regulatory deadline creates strong pull, but the asset preview shows lone-worker content mismatched to SQF food safety context.
Get the guide to transforming SharePoint chaos into control, scored 5/10 against Ideagen’s ideal buyer. Document-control pain is real for the ICP but the asset title is generic and no preview finding earns the download.
Seven changes that will reshape your next audit, scored 8/10 against Ideagen’s ideal buyer. Specific numbered changes plus a named transition guide cover and a hard deadline create genuine asset value for food safety auditors.
The cost of improper email management | Ideagen Mail Manager, scored 6/10 against Ideagen’s ideal buyer. Gated cost calculator with specific outcome; asset value clear but generic framework.
Build a HACCP Plan That Meets GFSI v2024 - white paper, scored 7/10 against Ideagen’s ideal buyer. Sharp regulatory hook with a named enforceable standard, but no teaser finding inside the paper to justify the download.
Build a HACCP Plan That Meets GFSI v2024, scored 6/10 against Ideagen’s ideal buyer. Relevant segment hook but creative title is vaguer than ad #1 and no teaser finding pulls the reader in.
The cost of improper email management | Ideagen Mail Manager, scored 5/10 against Ideagen’s ideal buyer. Open awareness of email risk; weak POV, no specific finding or framework shown.
Download the SharePoint survival guide now, scored 6/10 against Ideagen’s ideal buyer. Gated guide to SharePoint governance; relevant to ICP but asset framing is generic.
Get the guide to transforming SharePoint chaos into control, scored 5/10 against Ideagen’s ideal buyer. Open SharePoint governance content; no specific finding, weak POV, generic problem framing.
Build a HACCP Plan That Meets GFSI v2024, scored 7/10 against Ideagen’s ideal buyer. Identical creative and offer to ad #1; strong regulatory urgency but still no inside preview to differentiate the download.
Build a HACCP Plan That Meets GFSI v2024 - white paper, scored 7/10 against Ideagen’s ideal buyer. Sharp vertical hook and urgent deadline, but no preview of what is inside the white paper.
Download the guide to get your SharePoint back on track, scored 5/10 against Ideagen’s ideal buyer. Generic asset title; unclear what guide teaches beyond governance.
March 1 Compliance Tier II Guide, scored 6/10 against Ideagen’s ideal buyer. Deadline urgency is real but 'defensible filing' is the only value signal, with no outcome or differentiator.
Ideagen CAPA Management System, scored 5/10 against Ideagen’s ideal buyer. Relevant CAPA category match but 'best-in-class' and 'simplify' are generic claims with no specific outcome.
Simplify Your ISO Standards Compliance, scored 5/10 against Ideagen’s ideal buyer. Right buyer and category but 'enhancing compliance, efficiency and excellence' is a generic triple claim with no proof.
PleaseReview Document Review Software, scored 6/10 against Ideagen’s ideal buyer. Specific product name and EMA Policy 70 sitelink signal a clear regulated-industry buyer, but body copy stays functional with no outcome.
March 1 Tier II Deadline Guide, scored 7/10 against Ideagen’s ideal buyer. Sharp guilt-hook on a known deadline lands well, but no offer or CTA visible to convert the urgency.

See Ideagen’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.