How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Icertis's ads lose the buyer

Icertis is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 2 ads need fixing. Each ad below is one of Icertis’s real live creatives, read straight from the ad libraries.

Icertis’s live ads, scored against their buyer

AI Takes the Contract Grind, scored 6/10 against Icertis’s ideal buyer. Relatable pain hook but no proof, no role signal, and 'Vera Engage' lands cold without context.
Watch how AI-native contract review works inside Microsoft Word. Book your demo , scored 7/10 against Icertis’s ideal buyer. Microsoft Word integration is a sharp, concrete differentiator that earns the demo click from legal and procurement buyers.
How Microsoft embeds contract intelligence in SAP Ariba, scored 8/10 against Icertis’s ideal buyer. Named enterprise customer plus dual integration proof directly addresses the SAP-connected procurement buyer's exact pain.
Invite-Only: Contract AI Leaders Meet in London, Nov 10, scored 7/10 against Icertis’s ideal buyer. Invite-only framing and peer-learning angle fit senior CLM buyers well, but outcome copy stays vague.
What's Really Working in AI Contracting | Frankfurt, scored 6/10 against Icertis’s ideal buyer. Peer-swap format is appealing but '2027 roadmap' framing dilutes urgency for a cold senior buyer.
How Microsoft embeds contract intelligence in SAP Ariba, scored 8/10 against Icertis’s ideal buyer. Named enterprise proof with a concrete integration story lands squarely on the ICP's SAP pain.
Health Systems Rethink Payer Contracts, scored 7/10 against Icertis’s ideal buyer. Tight vertical focus on payer contract financials speaks directly to health system CFO and legal pain.
Explore Microsoft’s results with Icertis, scored 9/10 against Icertis’s ideal buyer. Pain-led question plus a sharp Microsoft metric makes the ICP buyer stop and self-identify immediately.
Explore Microsoft’s results with Icertis, scored 9/10 against Icertis’s ideal buyer. Same strong pain hook and Microsoft metric as the light variant; equally compelling for the ICP buyer.
Mphasis Runs Procurement on Vera, scored 7/10 against Icertis’s ideal buyer. Real customer proof with a 35% metric is solid, but 'Vera' brand name obscures Icertis and confuses cold buyers.
Simplify Reviews, Redlines, and Approvals, scored 7/10 against Icertis’s ideal buyer. Relatable pain hook for legal and procurement buyers, but no proof point or outcome metric to close the argument.
See What's Hiding Across Your Contracts, scored 7/10 against Icertis’s ideal buyer. Risk and obligations hook lands well for procurement, but no enterprise scale signal or proof point.
Create Contracts Faster, scored 7/10 against Icertis’s ideal buyer. Relatable pain hook with SAP Ariba integration named, but no outcome metric to close the gap.
Icertis Forrester Wave Leader, scored 7/10 against Icertis’s ideal buyer. Forrester Wave proof anchors credibility but 'businesses like yours' is too vague for enterprise buyers.
AI in Contracting Report 2026, scored 8/10 against Icertis’s ideal buyer. Specific research asset with a hard data point pulls in curious enterprise buyers actively researching AI CLM.
Icertis Contract Intelligence - Get Contract Intelligence Demo, scored 9/10 against Icertis’s ideal buyer. Fortune 100 penetration stat plus a quantified value gain makes this the strongest proof-led ask on the board.
Gartner Peer Insights CLM, scored 8/10 against Icertis’s ideal buyer. 92% recommendation rate is a sharp third-party proof point that earns trust from a high-intent searcher.

See Icertis’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.