How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where iceDQ (Torana Inc.)'s ads lose the buyer

iceDQ (Torana Inc.) is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 13 ads need fixing. Each ad below is one of iceDQ (Torana Inc.)’s real live creatives, read straight from the ad libraries.

iceDQ (Torana Inc.)’s live ads, scored against their buyer

Ranked #1 Data Testing Tool, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. Ranked #1 claim lands but no source cited and value stays at category level.
Advanced Test Automation - API Testin..., scored 7/10 against iceDQ (Torana Inc.)’s ideal buyer. CI/CD integration and free trial anchor it well but TOSCA mention narrows and confuses the hook.
Ranked #1 Data Testing Tool, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. Ranked #1 claim lands but no source cited and value stays at category level.
Ranked #1 Data Testing Tool, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. '#1' claim lands but no ranking source named, leaving proof hollow for a skeptical data engineer.
Ranked #1 Data Testing Tool, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. '#1' claim lands but no ranking source named, leaving proof hollow for a skeptical data engineer.
Automated Data Validation Tool, scored 7/10 against iceDQ (Torana Inc.)’s ideal buyer. 'Billions of rows automatically' is a sharp scale signal that speaks directly to enterprise data engineers.
Salesforce QA Testing Tool - Automate Salesforce QA, scored 7/10 against iceDQ (Torana Inc.)’s ideal buyer. Segment-specific headline and 'no sampling, no guesswork' directly address Salesforce migration QA pain with strong sitelinks.
iceDQ Test, Monitor and Observe, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. '100% of migrated data' is a strong differentiator but 'Visit Site' CTA wastes the conversion moment on a display ad.
Achieve 0% Data Defects Migration, scored 8/10 against iceDQ (Torana Inc.)’s ideal buyer. Named platforms, quantified outcomes, and 'REQUEST A DEMO' CTA make this the sharpest migration-focused display ad in the set.
ETL Testing Tool for Enterprises, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. 'Stop ETL Pipeline Failures Before Production' is a strong hook but 'Visit Site' CTA and logo-heavy collapsed states dilute conversion.
100% Data Testing Automation, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. Pain-led hook 'Struggling with data validation at scale?' resonates but 'Visit Site' CTA squanders a warm display audience.
AI-Powered Data Testing Tool - Data Testing & Monitoring Tool, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. Strong query match and sitelinks, but no outcome or differentiator beyond connector count.
Ranked #1 Data Testing Tool, scored 5/10 against iceDQ (Torana Inc.)’s ideal buyer. 'Ranked #1' claim has no source cited, making the proof feel hollow on a high-intent query.
Low-Code Data Testing - AI-Driven Data Testing - Request a Free Trial, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. Free trial CTA and low-code angle are strong, but outcome claims stay generic with no numbers or named proof.
Ranked #1 Data Testing Tool, scored 5/10 against iceDQ (Torana Inc.)’s ideal buyer. 'Ranked #1' claim has no source cited, making the proof feel hollow on a high-intent query.
Data You Can Bet the Business On, scored 7/10 against iceDQ (Torana Inc.)’s ideal buyer. Sharp pain-anchored headline and a compelling stat (92% vs 29%) make this the strongest proof play in the set.
ETL Testing Methods - Automate ETL Testing Now, scored 6/10 against iceDQ (Torana Inc.)’s ideal buyer. Exact ETL query match and demo CTA land well, but the body is generic and the product screenshot adds little without context.
Ranked #1 Data Testing Tool, scored 5/10 against iceDQ (Torana Inc.)’s ideal buyer. 'Ranked #1' claim has no source cited, making the proof feel hollow on a high-intent query.

See iceDQ (Torana Inc.)’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.