How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Hyperproof's ads lose the buyer

Hyperproof is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 3 ads need fixing. Each ad below is one of Hyperproof’s real live creatives, read straight from the ad libraries.

Hyperproof’s live ads, scored against their buyer

CISO for a Day: Play the Scenarios, Get Your Score, scored 7/10 against Hyperproof’s ideal buyer. Interactive GRC maturity hook is sharp and role-specific, but the asset value and what you learn from your score are left unstated.
DORA Made Third-Party Risk a Documented Requirement, scored 6/10 against Hyperproof’s ideal buyer. Gartner mention is credible proof but the text-line copy about DORA third-party risk and the creative's Gartner report CTA are misaligned, splitting the message.
Same Risk, Filed Under Two Regulations, scored 7/10 against Hyperproof’s ideal buyer. Duplicative-control pain is named precisely and the NIS2 plus CRA overlap framing is a non-obvious, high-relevance hook for the ICP.
DORA, NIS2, and the Overlap You Can't Ignore, scored 7/10 against Hyperproof’s ideal buyer. Sharp multi-framework hook with a free guide, but no preview of what the guide reveals inside.
One System for Compliance, Vendor Risk, and Audit, scored 6/10 against Hyperproof’s ideal buyer. Clear ICP fit and right CTA, but value stays at category level with no specific outcome or proof.
NIS2 and the EU Cyber Resilience Act: What's the Overlap?, scored 6/10 against Hyperproof’s ideal buyer. Relevant regulatory overlap hook for the right buyer, but the guide offers no teaser finding or chapter preview.
ISO 42001: Paving the Way for AI Governance, scored 7/10 against Hyperproof’s ideal buyer. Timely, specific framework hook with a clear audit-readiness angle, but no preview of guide contents to justify the download.
Third-party rules doubled. Is your program ready?, scored 7/10 against Hyperproof’s ideal buyer. Punchy data-led hook earns attention and the Gartner badge adds credibility, but the report's specific contents are not previewed.
A third of the time. Same audits., scored 8/10 against Hyperproof’s ideal buyer. Named customer, a concrete 3x efficiency number, and a government-sector context make this the strongest proof asset in the set.
DORA and NIS2: The End of 'We're Not in Scope', scored 7/10 against Hyperproof’s ideal buyer. Provocative scope-busting hook is highly relevant to EU-adjacent compliance teams, but the guide offers no teaser of what it contains.
Your AI governance gap is bigger than you think, scored 7/10 against Hyperproof’s ideal buyer. Direct audit-readiness question lands well for the ICP, but no preview of what the guide delivers beyond the question itself.

See Hyperproof’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.