How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Hupside's ads lose the buyer

Hupside is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 1 ad needs fixing. Each ad below is one of Hupside’s real live creatives, read straight from the ad libraries.

Hupside’s live ads, scored against their buyer

Hupmapper: Everyone's arguing if AI wrote it. We measure what you added | Product Hunt, scored 6/10 against Hupside’s ideal buyer. Reframes the debate well but Product Hunt context signals individual creator, not organizational evaluator.
AI Isn't the Problem. Sameness Is. Get Your Free Originality Score, scored 7/10 against Hupside’s ideal buyer. Free trial CTA and score visual make the product tangible, but copy targets individual writers over organizational evaluators.
What makes your writing yours?, scored 6/10 against Hupside’s ideal buyer. Reframe question is compelling but stays writer-centric, missing the organizational evaluator pain entirely.
member logo, scored 5/10 against Hupside’s ideal buyer. Thought-leadership musing aimed at individual contributors, not the evaluator buyer who needs a defensible signal.
member logo, scored 4/10 against Hupside’s ideal buyer. Job-seeker framing pulls entirely away from the organizational evaluator ICP who holds the budget.
AI made it easy to write a polished paper, resume or cover letter. It also made , scored 6/10 against Hupside’s ideal buyer. Names the AI commoditization pain clearly but stops short of connecting it to an evaluator buying a solution.
member logo, scored 5/10 against Hupside’s ideal buyer. Philosophical observation about AI homogenization resonates but stays brand-level with no offer or buyer role signal.
member logo, scored 7/10 against Hupside’s ideal buyer. Provocative gap statement plus a live scored example makes the product concept concrete for evaluator buyers.

See Hupside’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.