How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Huntress's ads lose the buyer

Huntress is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 0 ads need fixing. Each ad below is one of Huntress’s real live creatives, read straight from the ad libraries.

Huntress’s live ads, scored against their buyer

Would you know what to do if ransomware hit your business? Most people don't. Ou, scored 7/10 against Huntress’s ideal buyer. News-credibility hook and direct fear trigger land well, but no product offer or CTA visible.
The fun of the Grand Theft Auto video games is that you get to roleplay as a cri, scored 5/10 against Huntress’s ideal buyer. Clever pop-culture hook but the security-product connection is buried and the buyer role is unclear.
Fully Managed Fully Owned EDR, scored 8/10 against Huntress’s ideal buyer. Competitive framing, clear demo CTA, and MSP sitelink cover multiple ICP segments efficiently.
Under 1% False Positives EDR, scored 8/10 against Huntress’s ideal buyer. Specific, credible stat directly relieves alert-fatigue pain for lean IT teams.
Identities Secure Find Out Free, scored 7/10 against Huntress’s ideal buyer. Free ITDR trial offer hits identity-threat pain but body copy targets MSP clients, narrowing direct-buyer appeal.
M365 Hardening Done For You, scored 9/10 against Huntress’s ideal buyer. Closes the posture-gap pain point with a sharp differentiator and free trial, perfectly matched to no-SOC buyers.
Free Managed SIEM Trial, scored 7/10 against Huntress’s ideal buyer. Free trial CTA and stress-free angle are solid but the benefit stays vague beyond 'get the jump on hackers early'.
Shut Down Phishing Attacks, scored 7/10 against Huntress’s ideal buyer. 62% stat and consequence framing create urgency, but SAT is a narrower product than Huntress core, limiting ICP fit.
Free NFR Huntress Licenses MSPs, scored 8/10 against Huntress’s ideal buyer. Real detection timestamp proof and free NFR offer land precisely on MSP secondary buyer with strong specificity.
MDR Built For You Not Enterprise, scored 8/10 against Huntress’s ideal buyer. Direct SMB positioning against enterprise EDR is a sharp differentiator, and sitelinks cover both buyer segments cleanly.
24/7 SOC Incident Reports Comparison, scored 8/10 against Huntress’s ideal buyer. Strong SOC-as-a-service proof point lands squarely on the no-SOC buyer's core fear.
EDR Go Beyond Basic Antivirus, scored 7/10 against Huntress’s ideal buyer. Affordable EDR framing and pricing sitelinks match budget-conscious SMB buyers well.
No Hidden Modules Ex-NSA Founders, scored 7/10 against Huntress’s ideal buyer. Ex-NSA credibility and pre-alert remediation are strong trust signals for the no-SOC buyer.

See Huntress’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.