How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Hubspot's ads lose the buyer

Hubspot is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 4 ads need fixing. Each ad below is one of Hubspot’s real live creatives, read straight from the ad libraries.

Hubspot’s live ads, scored against their buyer

HubSpot vereint Kundendaten, historische Daten und Teams. So wirken Kampagnen sc, scored 6/10 against Hubspot’s ideal buyer. Core unified-data message lands but toaster creative adds no context or proof.
Join us for free at Everyman Broadgate, scored 5/10 against Hubspot’s ideal buyer. Event invite for existing HubSpot users, not a demand-gen ad for new buyers.
HubSpot vereint Kundendaten, historische Daten und Teams. So wirken Kampagnen sc, scored 7/10 against Hubspot’s ideal buyer. AI assistant shown querying pipeline and deals directly addresses the silo pain for sales leaders.
member logo, scored 5/10 against Hubspot’s ideal buyer. Teaser copy hints at big news but names no specific benefit, leaving the ICP with nothing concrete to act on.
Join us for free at Everyman Broadgate, scored 5/10 against Hubspot’s ideal buyer. Free event invite for HubSpot users is relevant but offers no outcome or reason to attend beyond 'latest updates'.
Marketing moves faster when your team doesn't have to coordinate a million tools, scored 8/10 against Hubspot’s ideal buyer. Specific multiplier stats on leads and deals give the marketing ICP a concrete, credible reason to click.
member logo, scored 6/10 against Hubspot’s ideal buyer. Body copy names real marketer pain but the creative shows only a Knowledge Base logo, killing momentum before the offer lands.
Your reps will walk into every call knowing everything about the deal. No pre-ca, scored 8/10 against Hubspot’s ideal buyer. Paired stats on close speed and deals closed give sales leaders a sharp, data-backed reason to believe and click.
GTM teams should spend time on outcomes, not admin. Updating records, building w, scored 7/10 against Hubspot’s ideal buyer. Provocative creative hook lands the fragmented-tools pain well, but the offer resolves only as 'new products dropped' with no specifics.
Leads are landing, clients are calling, revenue is rising. With HubSpot, your sa, scored 6/10 against Hubspot’s ideal buyer. Aspirational outcome copy is on-ICP but the lifestyle creative and generic phrasing add no proof or differentiation to earn the click.
Join us for free at Everyman Broadgate, scored 5/10 against Hubspot’s ideal buyer. Free event invite for HubSpot users is relevant but offers no outcome or reason to attend beyond 'latest updates'.
HubSpot brings together your customer data, history, and teams - so campaigns mo, scored 6/10 against Hubspot’s ideal buyer. Copy nails the unified-data pain but the toaster creative adds zero context and wastes the scroll-stop moment.
No Designers Drag Drop Editing, scored 6/10 against Hubspot’s ideal buyer. Solves a real marketer pain but stays narrow on email design, missing the broader platform value.
Get Started Free Grow Business, scored 4/10 against Hubspot’s ideal buyer. Generic free-tool pitch with no specific pain, outcome, or differentiator for the ICP buyer.
HubSpot for Startups 100K Plus, scored 6/10 against Hubspot’s ideal buyer. Social proof number and startup-specific framing land well, but outcomes stay surface-level.
Free Business Plan Template Download, scored 3/10 against Hubspot’s ideal buyer. A business-plan template is a pre-revenue tool, far upstream of the ICP's CRM and revenue-alignment pain.
Start No Cost Save Time AI, scored 5/10 against Hubspot’s ideal buyer. AI hook is timely but the body reverts to generic 'better experiences' copy with no specific outcome.
Grow Business Start No Cost, scored 4/10 against Hubspot’s ideal buyer. Entirely generic free-tool pitch, no pain named, no outcome specified, no reason to prefer HubSpot.
Free Chatbot Builder Get Started, scored 6/10 against Hubspot’s ideal buyer. Specific tool with a clear free entry point, but chatbot alone undersells the unified platform to the ICP.
Teams Tools Data Unified, scored 7/10 against Hubspot’s ideal buyer. Directly names the fragmented-tools pain and unified-data fix, but CTA is vague for a high-intent buyer.

See Hubspot’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.