Where HubSpot's ads lose the buyer
HubSpot is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 7 ads need fixing. Each ad below is one of HubSpot’s real live creatives, read straight from the ad libraries.
HubSpot’s live ads, scored against their buyer
- Get more from AI, scored 7/10 against HubSpot’s ideal buyer. Strong stat teaser with a real finding, but the bridge to HubSpot's product is absent.
- Learn how to get the most from your CRM, scored 7/10 against HubSpot’s ideal buyer. Specific stat and clear CRM relevance, but the 'what this changes' payoff is vague.
- AI search is changing how customers find brands. HubSpot AEO shows you exactly w, scored 7/10 against HubSpot’s ideal buyer. Timely AI-search pain with a named HubSpot feature (AEO) and a clear outcome promise, though no proof or number backs the claim.
- How Thoughtly Scaled with HubSpot for Startups and AWS, scored 7/10 against HubSpot’s ideal buyer. Named startup customer with a relatable CRM-outgrowth story lands well for the segment, but outcome numbers are absent.
- Raccrochez en ayant déjà le contexte enregistré dans votre CRM. L'outil de prise, scored 6/10 against HubSpot’s ideal buyer. Clear product benefit for sales reps.
- How do we run scrappy and creative GTM motions at Vector 👻 ? I'll share it all , scored 7/10 against HubSpot’s ideal buyer. Date, venue, named speaker and a concrete GTM topic give startup founders a real reason to attend, though no registration CTA is visible.
- On November 10, I'm joining founders from GrowthX® , Vector 👻 and Dust to talk , scored 6/10 against HubSpot’s ideal buyer. Same event creative with a different speaker adds variety but the body copy teases the topic without completing the hook or showing a CTA.
- Sans données, un CRM a peu de valeur. Le Smart CRM de HubSpot se met à jour auto, scored 6/10 against HubSpot’s ideal buyer. Sharp opening line frames the pain well but the value claim stays generic without a specific outcome or proof point.
- Research and setup used to take up a lot of my team’s time. Now that time goes t, scored 6/10 against HubSpot’s ideal buyer. Relatable time-savings hook for marketers but no named customer, no number, and the Roku creative is a light proof signal that goes unquantified.
- See which skills AI is making more valuable, scored 7/10 against HubSpot’s ideal buyer. A striking original stat with a clear download CTA makes this a strong lead magnet hook, though the asset topic is adjacent to the core CRM pain.
- We’re using AI across our GTM teams at Linear and I’ll be sharing some of those , scored 7/10 against HubSpot’s ideal buyer. Named speaker, concrete topic, and clear logistics make this a strong event draw for startup GTM leaders.
- Some milestones deserve more than a LinkedIn update. Marketers, join us in New Y, scored 6/10 against HubSpot’s ideal buyer. Memorable experiential hook but the custom ring gimmick overshadows any GTM or product reason to attend.
- Excited to be speaking at IGNITION 2026 on November 10 in San Francisco! 🔥 Host, scored 6/10 against HubSpot’s ideal buyer. Session topic is relevant to startup founders but no concrete reason to attend beyond the speaker announcement.
- Excited to be moderating a session at IGNITION 2026 on November 10 in San Franci, scored 6/10 against HubSpot’s ideal buyer. HubSpot insider moderating a relevant startup session adds credibility but still lacks a concrete draw beyond the title.
- Let HubSpot handle the prep, notetaking, follow-ups and insights. You focus on c, scored 7/10 against HubSpot’s ideal buyer. Copy cleanly offloads the admin pain and lands on a sales outcome, though no proof or specifics elevate it further.
See HubSpot’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.