Where Honeycomb's ads lose the buyer

Honeycomb is running 4 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 0 ads need fixing. Each ad below is one of Honeycomb’s real live creatives, read straight from the ad libraries.

Honeycomb’s live ads, scored against their buyer

• Observability Engineering, 2nd Edition, scored 7/10 against Honeycomb’s ideal buyer. O'Reilly book offer hits the ICP perfectly but the CTA is implicit, not a direct product demo pull.
• Modernize Your Observability Strategy, scored 7/10 against Honeycomb’s ideal buyer. Named expert and clear CTA give this real credibility, but the text line hook is generic APM frustration with no sharp differentiator.
• Turn Reliability Goals Into Action, scored 8/10 against Honeycomb’s ideal buyer. Book plus named expert plus 'turn theories into practice' sub-line makes the value concrete and the CTA is direct.
• Modernize Your Observability Strategy, scored 7/10 against Honeycomb’s ideal buyer. Named expert and clear ICP topic earn trust, but no specific pain or outcome hooks the click.

See Honeycomb’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.