How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Hightouch's ads lose the buyer

Hightouch is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 5 ads need fixing. Each ad below is one of Hightouch’s real live creatives, read straight from the ad libraries.

Hightouch’s live ads, scored against their buyer

Marketers were right to wait on AI. Now it's time to leap., scored 7/10 against Hightouch’s ideal buyer. Sharp hook and concrete creative proof land well.
You can generate a thousand images in an afternoon. They all start to look the s, scored 6/10 against Hightouch’s ideal buyer. Provocative POV on AI creative fatigue is strong but no bridge to Hightouch's warehouse-activation product is visible in the copy.
Hashed PII, honestly labeled. No proprietary ID., scored 8/10 against Hightouch’s ideal buyer. Names the exact internal blocker (privacy team, RampID) and a direct comparison CTA, making it a tight bottom-funnel objection handler.
You brief the campaign, hand it off, and by the third handoff half the context i, scored 7/10 against Hightouch’s ideal buyer. Named customer and vivid pain land well.
Too many tools, too many steps between an idea and a live campaign. Hightouch’s , scored 7/10 against Hightouch’s ideal buyer. Pain hook is sharp and ICP-precise.
If your campaigns still take weeks to get out the door, you’re where MoneyLion w, scored 8/10 against Hightouch’s ideal buyer. Concrete before-state, named customer, and a specific time metric make this the strongest proof hook in the set.
Take bigger design swings with Hightouch Styles, scored 6/10 against Hightouch’s ideal buyer. Feature launch framed as a thought-leader post, but the creative benefit is clear only to brand-side buyers, not the data-activation ICP core.
Thirty minutes. Your data. A straight answer., scored 8/10 against Hightouch’s ideal buyer. Punchy objection hook on a real buyer pain point with a direct CTA, though the claim needs more backing to fully convert skeptics.
Most marketing teams are using AI to do last year’s work a little faster. At the, scored 8/10 against Hightouch’s ideal buyer. Forbes CMO Summit context and a contrarian AI take give this strong POV and credibility with the exact C-suite buyer.
Every designer has a folder of ideas they never get to explore. We built Hightou, scored 5/10 against Hightouch’s ideal buyer. Pain is relatable but the product benefit stays vague and the ICP fit is weak for a data-activation buyer.
Picture your team shipping 10 to 20 times more distinct creative each week. That, scored 7/10 against Hightouch’s ideal buyer. Named customer and a concrete volume metric make this credible, but the copy cuts off before the outcome lands.
That’s what Thumbtack got from Hightouch., scored 6/10 against Hightouch’s ideal buyer. Named customer hooks well but the outcome is entirely missing, leaving the viewer with no reason to act.
WeightWatchers lifted LTV-based ROAS by 24%, scored 7/10 against Hightouch’s ideal buyer. Specific named-customer metric and a sharp pain statement on match rates, but the CTA 'Find out' undersells the proof already shown.
When work stacks up, creative exploration is the first thing to go. Hightouch St, scored 5/10 against Hightouch’s ideal buyer. Relatable creative-backlog pain but Hightouch Styles is not clearly tied to the warehouse-activation ICP, leaving the value proposition vague.

See Hightouch’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.