How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Highspot by Seismic's ads lose the buyer

Highspot by Seismic is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.4 out of 10, and 15 ads need fixing. Each ad below is one of Highspot by Seismic’s real live creatives, read straight from the ad libraries.

Highspot by Seismic’s live ads, scored against their buyer

Highspot AI Agents That Drive GTM Performance, scored 6/10 against Highspot by Seismic’s ideal buyer. Solid ICP match and AI angle, but 'scale what works' stays vague with no concrete outcome.
Sales Enablement Resources, Guides and Templates - Highspot, scored 5/10 against Highspot by Seismic’s ideal buyer. Captures the right query but offers no specific asset or finding to earn the click.
Highspot & Salesforce Integration to Boost Productivity, scored 7/10 against Highspot by Seismic’s ideal buyer. Concrete workflow benefit and named integration make this specific and credible for Salesforce shops.
The Guide to Sales Enablement - Scale Your GTM Strategy, scored 5/10 against Highspot by Seismic’s ideal buyer. Broad topic matches the query but body copy trails into a category list with no specific outcome.
The Definitive Guide to Sales Enablement, scored 4/10 against Highspot by Seismic’s ideal buyer. Generic guide title with no teaser finding or specific outcome to earn the click.
Sales Enablement Resources, Guides and Templates - Highspot, scored 5/10 against Highspot by Seismic’s ideal buyer. Resource hub headline matches a broad search but no specific asset or finding is previewed to earn the click.
Sales Playbooks and Plays Category - Highspot, scored 5/10 against Highspot by Seismic’s ideal buyer. Captures a relevant search query but the category-page framing and 'and more' body offer no specific insight to pull the reader in.
Digital Sales Rooms Fueled by AI to Accelerate Deals, scored 6/10 against Highspot by Seismic’s ideal buyer. Specific feature with a clear buyer outcome, but no proof or CTA to convert high-intent searchers.
Guide to Building and Measuring Effective Sales Plays with Highspot, scored 6/10 against Highspot by Seismic’s ideal buyer. Specific scope ('3 most common strategic initiatives') and named features give this guide real preview value, but no gated asset signal or CTA is visible.
Not All Platforms Are Equal - See Why Teams Are Switching, scored 7/10 against Highspot by Seismic’s ideal buyer. Names Gong directly and draws a sharp insight-vs-action contrast.
Thinking of Switching Tools? - A Smarter Alternative Awaits, scored 5/10 against Highspot by Seismic’s ideal buyer. Switching intent is captured but no rival is named and 'smarter alternative' is an unbacked claim with no concrete proof.
Before You Renew, Compare - Better Results Start Here, scored 7/10 against Highspot by Seismic’s ideal buyer. Renewal moment is a sharp objection hook but value claim stays generic with no specific outcome.
See Why Teams Are Switching, scored 5/10 against Highspot by Seismic’s ideal buyer. Switching signal is present but no named rival, no specific outcome, and no proof to back the claim.
See Why Teams Are Switching, scored 5/10 against Highspot by Seismic’s ideal buyer. Switching signal is present but no named rival, no specific outcome, and no proof to back the claim.
Time To Raise The Bar?, scored 6/10 against Highspot by Seismic’s ideal buyer. Named rival is a real strength but 'AI-Driven Execution' is a category claim with no concrete proof or outcome.
Webinar: Improving Go-To-Market Performance With AI, scored 6/10 against Highspot by Seismic’s ideal buyer. Named speakers and Forrester credibility are strong draws but mixed comparison copy muddies the single event message.
Download The Guide, scored 3/10 against Highspot by Seismic’s ideal buyer. No guide title, no topic, no teaser finding, so the asset has zero perceived value before the click.
framework of a sales playbook, scored 5/10 against Highspot by Seismic’s ideal buyer. Query-matched topic is relevant.

See Highspot by Seismic’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.