How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

HiBob: who they sell to, and their live ad presence

HiBob sells an all-in-one HR, payroll, and workforce planning platform (Bob) to mid-market and enterprise companies managing complex, often multi-country people operations. The buyers are HR, People, Finance, Payroll, and IT leaders who need to replace fragmented or manual HR processes with a unified system that connects workforce data to business decisions. Core pain is operational complexity: disconnected tools, manual payroll reconciliation, reactive HR functions, and inability to tie headcount planning to financial strategy.

Who HiBob sells to

Primary buyers are CHROs, VPs and Heads of People, Chief People Officers, HR Directors, and People Operations leads, with secondary buyers including CFOs, Finance Directors, Payroll Managers, CIOs, and IT leads, at companies of 100 to several thousand employees spanning startup, SMB, mid-market, and enterprise segments. The defining account situation is a fast-growing or globally distributed company operating across multiple countries or time zones that has outgrown spreadsheets or legacy HRIS tools and needs a single platform to automate the full employee lifecycle, run compliant payroll, and connect people data to financial and workforce planning. Sweet-spot industries include Professional Services, Software and Technology, Advertising and Marketing, Financial Services, and Manufacturing. The core trigger is the pain of fragmented HR and finance workflows: manual processes that slow onboarding and payroll, lack of real-time headcount and compensation visibility, and HR teams stuck in administration rather than acting as strategic business partners.

Buyer and segments

CHROs
VP of People
Finance Directors
Payroll Managers
Mid-Market & Enterprise
Multi-country workforce

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for HiBob right now. When they run ads, AdRoast scores each one against the buyer above.

Score HiBob’s ads against this buyer on AdRoast.

Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.