How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Hey Sid's ads lose the buyer

Hey Sid is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 14 ads need fixing. Each ad below is one of Hey Sid’s real live creatives, read straight from the ad libraries.

Hey Sid’s live ads, scored against their buyer

Book a demo, scored 7/10 against Hey Sid’s ideal buyer. Sharp ICP hook and clear headcount objection handled, but no proof or outcome to close the gap.
You can have a lot going on and still feel like nothing really moves. Ads are ru, scored 6/10 against Hey Sid’s ideal buyer. Relatable pain hook lands well.
Most B2B companies are still thinking in campaigns. You run something for a few , scored 5/10 against Hey Sid’s ideal buyer. Interesting POV on campaign thinking but cuts off before delivering the insight or any bridge to the product.
Book a demo, scored 6/10 against Hey Sid’s ideal buyer. Pain hook lands but no proof or specific outcome before the demo ask.
Start connecting, without the work, scored 5/10 against Hey Sid’s ideal buyer. Benefit is clear but 'Precision Connect' is unnamed jargon with no proof or outcome number.
LinkedIn has become one of the most important channels in B2B. Most people know , scored 3/10 against Hey Sid’s ideal buyer. Teaser only, no specific finding or position revealed in ad.
See how it works, scored 7/10 against Hey Sid’s ideal buyer. Sharp differentiator hook contrasting job-title targeting versus real individuals, but no proof or outcome number.
See how Always On works, scored 5/10 against Hey Sid’s ideal buyer. Sports metaphor is vague and the body describes inputs not outcomes, leaving the buyer without a reason to click.
See how Authority Builder works, scored 7/10 against Hey Sid’s ideal buyer. Hook nails the exact pain of founder-led LinkedIn presence and the service offer is concrete, but no proof or outcome.
Start your ICP campaign, scored 8/10 against Hey Sid’s ideal buyer. Specific time-bound promise with a named human and a clear next step makes this the strongest conversion ad in the set.
Book a demo, scored 5/10 against Hey Sid’s ideal buyer. Origin story framing with no specific outcome or proof dilutes the demo ask into a generic brand claim.
Book a demo, scored 5/10 against Hey Sid’s ideal buyer. Demo CTA is right but creative copy is vague and proof-free, killing conversion intent.
Discover Sid's Platform, scored 5/10 against Hey Sid’s ideal buyer. Memorable tagline lands the category entry point but no proof or specific outcome to earn the click.
Tired of chasing cold B2B leads?, scored 5/10 against Hey Sid’s ideal buyer. Pain-hook is sharp and ICP-relevant but the banner stops there with no offer, outcome, or CTA.
Be seen before you sell., scored 5/10 against Hey Sid’s ideal buyer. Tagline resonates with the ICP pain but 'allbound B2B growth platform' is a category label with no proof or CTA.
Tired of chasing cold B2B leads?, scored 5/10 against Hey Sid’s ideal buyer. Pain-hook is sharp and ICP-relevant but the banner stops there with no offer, outcome, or CTA.
Be seen before you sell., scored 5/10 against Hey Sid’s ideal buyer. Tagline resonates with the ICP pain but 'allbound B2B growth platform' is a category label with no proof or CTA.
Be seen before you sell., scored 5/10 against Hey Sid’s ideal buyer. Tagline resonates with the ICP pain but 'allbound B2B growth platform' is a category label with no proof or CTA.

See Hey Sid’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.