Hey Digital: who they sell to, and their live ad presence

Hey Digital is a performance marketing agency that sells exclusively to B2B SaaS companies, managing paid search, paid social, creative, and landing pages to drive pipeline and revenue. Their buyers are marketing leaders at SaaS companies who have tried paid ads but struggle to generate consistent, qualified pipeline due to lack of in-house expertise, creative bandwidth, or a team that understands SaaS sales cycles. The agency positions itself as a full-service paid growth partner for SaaS teams at various growth stages who need predictable, revenue-impacting results from paid channels.

Who Hey Digital sells to

Marketing leaders at B2B SaaS companies, including Heads of Marketing, Growth Marketing Managers, Demand Generation Managers, and CMOs, who are responsible for pipeline and revenue from paid channels but face one or more of these triggers: paid ads have stalled or never scaled, the in-house team lacks paid expertise or creative capacity, a previous agency failed because they did not understand SaaS buyers or long sales cycles, or early paid wins have plateaued. The sweet-spot account is a B2B SaaS company with enough budget to outsource paid media management (the agency manages $2.3M+ monthly across 200+ clients, implying meaningful per-client spend), at growth or scale stage, selling to business buyers with complex funnels requiring ICP targeting, ABM, and pipeline-quality optimization rather than vanity metrics.

Buyer and segments

• Head of Marketing
• Growth Marketing Manager
• Demand Generation Manager
• B2B SaaS
• Scale-stage SaaS
• Paid ads stalled

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for Hey Digital right now. When they run ads, AdRoast scores each one against the buyer above.

Score Hey Digital’s ads against this buyer on AdRoast.

Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.