Herdify: who they sell to, and their live ad presence

Herdify sells to brand and performance marketers at consumer-facing organisations who run offline and multi-channel campaigns and are frustrated that word-of-mouth is driving growth they cannot see, measure, or target. The platform ingests transaction data, maps where offline advocacy is spreading, and surfaces postcode-level targeting lists so campaigns in mail, OOH, TV, door drops, events, and pop-ups land in already-warm communities. Buyers include in-house marketing teams and the agencies that plan media on their behalf.

Who Herdify sells to

Marketing Managers, Senior Marketing Managers, and Heads of Growth at consumer brands, retailers, subscription ecommerce, and charities that already run or plan offline media (direct mail, door drops, OOH, TV, field sales, events, pop-ups) and are hitting diminishing returns on digital channels while word-of-mouth is clearly influencing sales but remains invisible and unowned. Sweet-spot segments include DTC and subscription consumer brands, FMCG and consumer goods companies, charities and fundraising organisations, and the media planning agencies that serve them. The core trigger is stagnating acquisition efficiency: existing channels cost more and return less, budgets are flat, and the brand suspects recommendation is its biggest growth driver but has no way to find or activate those communities before competitors do.

Buyer and segments

• Marketing Managers
• Media Planners
• DTC & subscription brands
• Charities & fundraising
• Offline channel advertisers
• Consumer goods

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for Herdify right now. When they run ads, AdRoast scores each one against the buyer above.

Score Herdify’s ads against this buyer on AdRoast.

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