How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pebl (formerly Velocity Global)'s ads lose the buyer

Pebl (formerly Velocity Global) is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.1 out of 10, and 15 ads need fixing. Each ad below is one of Pebl (formerly Velocity Global)’s real live creatives, read straight from the ad libraries.

Pebl (formerly Velocity Global)’s live ads, scored against their buyer

Hire in 185+ countries without crossing the ocean., scored 6/10 against Pebl (formerly Velocity Global)’s ideal buyer. Catchy hook and clear reach claim, but zero proof or offer specificity to close the click.
Global Human Resources - Global Company Registration, scored 5/10 against Pebl (formerly Velocity Global)’s ideal buyer. Headline splits focus between HR and company registration, diluting the core EOR value for a high-intent searcher.
Global HR & Payroll Platform - Employer of Record Services, scored 6/10 against Pebl (formerly Velocity Global)’s ideal buyer. Body covers the right pain points but reads as a feature list with no outcome number or differentiator to win the click.
Your Global Payroll Management - Smooth Global Payments, scored 5/10 against Pebl (formerly Velocity Global)’s ideal buyer. Generic payroll positioning with no differentiator beyond platform convenience.
Pebl, The Leading EOR Platform - Switch to Pebl, Formerly VG, scored 7/10 against Pebl (formerly Velocity Global)’s ideal buyer. Specific savings claim and transparent pricing make a strong switch case.
Pebl, The Leading EOR Platform - No Hidden fees, scored 5/10 against Pebl (formerly Velocity Global)’s ideal buyer. Objection named but no number or proof backs the no-hidden-fees claim.
Global Hiring Platform - Global Workforce Solutions, scored 4/10 against Pebl (formerly Velocity Global)’s ideal buyer. Category-level headline and vague body offer no reason to choose Pebl over rivals.
Pebl: The Leading EOR Platform, scored 4/10 against Pebl (formerly Velocity Global)’s ideal buyer. Self-declared leadership with no proof and a generic compliance value prop.
Global Payroll Platform - Minimize Hiring Delays & Costs, scored 5/10 against Pebl (formerly Velocity Global)’s ideal buyer. Pain-led headline lands but body retreats to generic platform language.
Hire International Employees - In-Country HR Experts, scored 6/10 against Pebl (formerly Velocity Global)’s ideal buyer. Core ICP pain hit directly but no CTA or proof to close the click.
Globsl EOR Services, scored 4/10 against Pebl (formerly Velocity Global)’s ideal buyer. Headline typo undermines credibility before the value prop lands.
HR and Payroll Services - Global HR & Payroll Platform, scored 4/10 against Pebl (formerly Velocity Global)’s ideal buyer. Category-level claim with no specific outcome, proof, or offer to differentiate.
Global Hiring Platform - Hire Globally For $399/Month, scored 7/10 against Pebl (formerly Velocity Global)’s ideal buyer. Price anchor plus a 90% hire-time claim and dual demo CTAs make this the strongest conversion signal in the set.
Pebl EOR, scored 2/10 against Pebl (formerly Velocity Global)’s ideal buyer. Bare brand name headline and a vague flexibility claim deliver almost no reason to click.
Your Global EOR Partner - No Entity Needed | Get Pebl, scored 7/10 against Pebl (formerly Velocity Global)’s ideal buyer. 'No Entity Needed' nails the core ICP pain and the division-of-labor body is clear, but no proof or pricing to close.
Pebl EOR - Global Company Registration, scored 4/10 against Pebl (formerly Velocity Global)’s ideal buyer. EOR and company registration are different buyer intents in one headline, diluting relevance for either searcher.
Pebl, The Leading EOR Platform, scored 4/10 against Pebl (formerly Velocity Global)’s ideal buyer. Self-declared leadership with no proof and a vague outcome leaves the ICP buyer with no concrete reason to prefer Pebl.
Your Partner in Global Hiring - No Hidden Fees, scored 6/10 against Pebl (formerly Velocity Global)’s ideal buyer. Entity-setup pain and transparent pricing hook are on-ICP, but PEO framing may confuse EOR searchers and proof is absent.

See Pebl (formerly Velocity Global)’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.