How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where HCSS's ads lose the buyer

HCSS is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 13 ads need fixing. Each ad below is one of HCSS’s real live creatives, read straight from the ad libraries.

HCSS’s live ads, scored against their buyer

Unify data across field and accounting systems, scored 6/10 against HCSS’s ideal buyer. Right pain named but no outcome, number, or proof to earn the click.
Thinking about AI for your construction company? Hold that thought. Before you g, scored 7/10 against HCSS’s ideal buyer. Strong hook and specific framing earn the download, but no teaser finding inside to seal it.
Align project data across your company, scored 5/10 against HCSS’s ideal buyer. Benefit is real but too abstract, no outcome or proof to differentiate from any field-data vendor.
Eliminate costly errors before they hit your bottom line, scored 7/10 against HCSS’s ideal buyer. Pain is vivid and product is shown, but no proof or outcome number to close the gap.
War Pressures Disrupt Water Sector Supply Chains, scored 5/10 against HCSS’s ideal buyer. Timely infrastructure angle, weak bridge to estimating or job costing.
Retire your master spreadsheets, scored 7/10 against HCSS’s ideal buyer. Instantly recognizable pain, witty hook on the creative, and product name lands cleanly, but CTA is generic Learn More.
Standardize now. Scale with confidence later, scored 5/10 against HCSS’s ideal buyer. Category claim with no specific outcome or proof; utility truck visual adds context but the value stays generic.
Get one view across all utility work, scored 5/10 against HCSS’s ideal buyer. Utility-segment visual is on-target but the value claim stays at category level with no outcome or proof.
Standardize project visibility at scale, scored 6/10 against HCSS’s ideal buyer. Punchy three-line structure names the exact tension utility contractors feel, but no outcome or proof backs the claim.
Get real-time field visibility., scored 6/10 against HCSS’s ideal buyer. Memorable aphorism lands the visibility pain well.
I rarely pitch HCSS on here. I usually feel like I don't need to but it's a huge, scored 5/10 against HCSS’s ideal buyer. Self-aware opener is intriguing but the copy cuts off before delivering any concrete insight or reason for contractors to act.
As a project engineer, my best lessons weren't learned in the office, they were , scored 6/10 against HCSS’s ideal buyer. Relatable field-engineer hook but no insight or bridge to a product problem.
We ask a lot of our crews in the wet- and dry-utility world. On any given day, t, scored 5/10 against HCSS’s ideal buyer. Opens on a real crew pain.
Stay in control as your business grows, scored 6/10 against HCSS’s ideal buyer. Sharp growth-pain hook for utility contractors but no proof or specific outcome to close the gap.
Houston area utility pros—mark your calendars! 🗓️ HCSS is bringing together the, scored 7/10 against HCSS’s ideal buyer. Logistics are complete and the segment call is sharp, but no content draw beyond networking.
Retire your master spreadsheets, scored 6/10 against HCSS’s ideal buyer. Memorable spreadsheet-risk hook lands the pain, but 'Learn more' CTA undersells the urgency built.
Fix the process, not the error, scored 6/10 against HCSS’s ideal buyer. Clever visual metaphor nails the spreadsheet-error pain but stops short of a specific outcome or proof.
Project Management Software Connect Field Office, scored 7/10 against HCSS’s ideal buyer. Query-matched headline and demo CTA are solid.

See HCSS’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.