How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where HBX Group's ads lose the buyer

HBX Group is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 10 ads need fixing. Each ad below is one of HBX Group’s real live creatives, read straight from the ad libraries.

HBX Group’s live ads, scored against their buyer

Fill your empty rooms fast, scored 6/10 against HBX Group’s ideal buyer. Sharp pain hook but zero proof or specific distribution claim to close.
HBX Group Hotel Occupancy - B2B Hotel Distribution, scored 5/10 against HBX Group’s ideal buyer. Category label headline reads like a directory listing, not a value proposition.
HBX Group - Register your property - B2B travel solutions, scored 7/10 against HBX Group’s ideal buyer. Clear ICP hook and role signal, but no proof or scale number to close the click.
Partner With HBX Group, scored 5/10 against HBX Group’s ideal buyer. Correct buyer and CTA but 'millions of global travelers' is a generic claim with no scale proof or specific outcome.
B2B Hotel Distribution, scored 6/10 against HBX Group’s ideal buyer. Hits the right buyer and mentions API integration, but no proof, no outcome number, and 'easy' is unsubstantiated.
Fill your empty rooms fast, scored 6/10 against HBX Group’s ideal buyer. Outcome-led hook lands well for hoteliers but body copy lists features without a specific scale or proof point.
Fill your empty rooms fast, scored 6/10 against HBX Group’s ideal buyer. Strong hook and 'one integration' is a concrete differentiator, but no proof or scale number to validate the claim.
Fill your empty rooms fast, scored 7/10 against HBX Group’s ideal buyer. '100% B2B' and 'without competing for your guests' is a sharp, credible differentiator that directly addresses a hotelier fear.
Fill your empty rooms fast, scored 7/10 against HBX Group’s ideal buyer. '100% B2B' and 'without competing for your guests' is a sharp, credible differentiator that directly addresses a hotelier fear.
B2B Hotel Distribution, scored 5/10 against HBX Group’s ideal buyer. Right buyer, right pain, but no proof or specific outcome to earn the click.
Fill your empty rooms fast, scored 6/10 against HBX Group’s ideal buyer. Pain-led hook lands well but no proof or concrete outcome backs the promise.
Fill your empty rooms fast, scored 7/10 against HBX Group’s ideal buyer. Pain hook plus a sharp differentiator ('100% B2B, no guest competition') makes a real case to click.
B2B Travel Solutions, scored 5/10 against HBX Group’s ideal buyer. Differentiator body is strong but the generic headline loses the hook that ad #3 earns.
Register your property, scored 6/10 against HBX Group’s ideal buyer. Clear CTA and role signal land well but no outcome or proof to justify acting now.

See HBX Group’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.