How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Haystackapp's ads lose the buyer

Haystackapp is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 5 ads need fixing. Each ad below is one of Haystackapp’s real live creatives, read straight from the ad libraries.

Haystackapp’s live ads, scored against their buyer

Future-proof your AI system with Haystack, scored 3/10 against Haystackapp’s ideal buyer. AI infrastructure flexibility pitch lands on a hiring-focused ICP with zero recruiting pain relevance.
Optimize your AI budget with Haystack, scored 3/10 against Haystackapp’s ideal buyer. AI cost-optimization message is well-crafted but entirely irrelevant to a technical recruiting buyer.
Keep your options open with Haystack, scored 3/10 against Haystackapp’s ideal buyer. Detailed AI sovereignty pitch speaks to a CTO building AI systems, not one hiring engineers.
Orchestrate AI on your terms, scored 7/10 against Haystackapp’s ideal buyer. Named logos and a concrete stack diagram make the orchestration value tangible for a technical buyer.
Govern AI costs with Haystack, scored 8/10 against Haystackapp’s ideal buyer. Run-trace UI with real dollar figures is the strongest in-feed proof of cost visibility across this set.
Control your AI spend before your CFO complains, scored 7/10 against Haystackapp’s ideal buyer. Chart showing falling cost-per-request alongside rising volume lands a concrete ROI story, though the headline CFO hook is sharper than the creative delivers.
Build on an open foundation with Haystack, scored 7/10 against Haystackapp’s ideal buyer. Explicit agent-graph breakdown with deployment options speaks directly to engineering control and compliance concerns.
Explore what it takes to get AI into production, scored 6/10 against Haystackapp’s ideal buyer. Creative is clear but 'total control' is a generic claim without a specific pain or proof point to anchor it.
Build your harness with Haystack., scored 8/10 against Haystackapp’s ideal buyer. 30x versus 1x cost-tier chart makes model-routing value immediately scannable and credible for an engineering buyer.
Control your agent harness with Haystack, scored 7/10 against Haystackapp’s ideal buyer. Memorable analogy and labeled buffet visual make selective context loading intuitive, though no proof or CTA closes the loop.
Keep your options open with Haystack, scored 8/10 against Haystackapp’s ideal buyer. Deployment-option matrix covering on-prem to air-gapped is the clearest sovereignty proof in the set for compliance-sensitive engineering buyers.
Tech Recruitment That Works, scored 6/10 against Haystackapp’s ideal buyer. Punchy anti-agency hook lands.
400k Candidates Hire Instantly, scored 7/10 against Haystackapp’s ideal buyer. 400,000+ candidate pool and speed claim give real proof, but no role specificity or pricing anchor to separate from generic boards.
Hire OpenAI Developers Cambridge, scored 8/10 against Haystackapp’s ideal buyer. Hyper-specific role and geo targeting with vetted pool size, free post, and 21-day hire promise hits the ICP pain precisely.
10 Candidates or Money Back, scored 9/10 against Haystackapp’s ideal buyer. Guarantee headline, no-fee model, 400k vetted pool, and flat pricing stack multiple ICP pain killers into one tight ad.
Embedded Tech Recruitment Partner, scored 7/10 against Haystackapp’s ideal buyer. Interview-ready candidates plus a low entry price point are strong, but the headline reads generic agency rather than platform differentiator.
Hire Across UK US EU, scored 6/10 against Haystackapp’s ideal buyer. Geo breadth signals reach but the body is vague, leaving no proof or outcome to earn the click over rivals.
Find Top Pros on Haystack, scored 4/10 against Haystackapp’s ideal buyer. Filler headline and generic body copy deliver no specific proof, outcome, or reason to click over any other hiring platform.
UK Number One Tech Hiring Platform, scored 6/10 against Haystackapp’s ideal buyer. Rank claim and pain callout land, but no candidate quality or speed proof to close the buyer.
Haystack UK Tech Hiring Platform, scored 5/10 against Haystackapp’s ideal buyer. Truncated body kills the value prop before any proof or outcome reaches the buyer.

See Haystackapp’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.