How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where HarfangLab's ads lose the buyer

HarfangLab is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of HarfangLab’s real live creatives, read straight from the ad libraries.

HarfangLab’s live ads, scored against their buyer

Workspace Detection & Response entdecken, scored 6/10 against HarfangLab’s ideal buyer. Unified platform claim lands but no sovereignty, compliance, or pain hook to separate HarfangLab from any XDR vendor.
Scopri Workspace Detection & Response, scored 7/10 against HarfangLab’s ideal buyer. Sharp SOC-centric hook on siloed tools pain, but no European sovereignty or compliance angle to close the ICP gap.
Workspace Detection & Response in Aktion erleben, scored 5/10 against HarfangLab’s ideal buyer. Generic single-platform claim with no pain, proof, or sovereign differentiator to earn a cold SOC buyer's click.
Proactive Endpoint Security Shadow IT, scored 5/10 against HarfangLab’s ideal buyer. Shadow IT angle is real but generic, missing sovereignty or compliance hooks that close this ICP.
Made in France EU Detection Response, scored 9/10 against HarfangLab’s ideal buyer. Sovereign origin, dual certification, named verticals, and data residency all land squarely on this ICP's core fears.
Identity Threat Detection Active Directory, scored 6/10 against HarfangLab’s ideal buyer. AD and Entra ID targeting is relevant but copy stops at the feature, no sovereignty or compliance angle to close the ICP.
ITDR For NIS 2 DORA KRITIS, scored 8/10 against HarfangLab’s ideal buyer. Hitting NIS 2, DORA, and KRITIS by name with data control framing speaks directly to the regulated European buyer's compliance pain.
Trusted Security Sovereignty Data Protection, scored 6/10 against HarfangLab’s ideal buyer. Sovereignty headline is on-brand but body copy stays generic, and the free demo CTA undersells the enterprise buyer context.
Schutz ohne Kompromisse On-Prem EDR, scored 7/10 against HarfangLab’s ideal buyer. On-prem EDR plus ANSSI cert and EU trust hit the right notes, but body reads like a feature list rather than a focused pain hook.

See HarfangLab’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.