Where Happl's ads lose the buyer

Happl is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 1 ad needs fixing. Each ad below is one of Happl’s real live creatives, read straight from the ad libraries.

Happl’s live ads, scored against their buyer

• Happl - Employee Benefits Platform, scored 7/10 against Happl’s ideal buyer. 160+ countries and admin-off-HR hook land well.
• Employee Benefits Platform - Team Gifting Made Simple, scored 5/10 against Happl’s ideal buyer. Global compliance angle is on-ICP but 'Team Gifting Made Simple' headline dilutes the multinational admin pain message.
• Happl | Supported Benefits & Insurance | Employee Benefits Platform, scored 7/10 against Happl’s ideal buyer. 90% admin time saving is a sharp, specific proof point that speaks directly to the fragmented-admin pain.

See Happl’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.