How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Gupshup's ads lose the buyer

Gupshup is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 5 ads need fixing. Each ad below is one of Gupshup’s real live creatives, read straight from the ad libraries.

Gupshup’s live ads, scored against their buyer

Trusted by 45,000+ Brands - Build Multi-modal AI Agents, scored 8/10 against Gupshup’s ideal buyer. Strong proof number and clear CX outcome land well for high-intent searchers.
World's #1 WhatsApp Platform - Trusted by 45,000+ Brands, scored 7/10 against Gupshup’s ideal buyer. Credible scale claim and 24/7 enterprise-ready proof hit the ICP well, but body repeats itself.
#1 WhatsApp API Service, scored 6/10 against Gupshup’s ideal buyer. Rank claim is credible but 'supercharge engagement' is vague and CTA is generic for a display ad.
Platform to Automate Support - Platform to Automate Commerce, scored 6/10 against Gupshup’s ideal buyer. Dual headline covers support and commerce but body stays generic, no proof or specific outcome.
Platform to Automate Marketing - Set up high-yielding campaigns, scored 6/10 against Gupshup’s ideal buyer. High-yielding campaigns hook is relevant but body is generic segmentation language with no hard proof.
Drive Growth with Conversational AI Agents on WhatsApp, scored 7/10 against Gupshup’s ideal buyer. WhatsApp AI agents with named use cases land well for commerce and CX buyers, but CTA is thin.
#1 WhatsApp API Service, scored 7/10 against Gupshup’s ideal buyer. Rank claim and commerce-specific features like Add to Cart and Checkout give a real reason to click.
Boost Sales With WhatsApp, scored 7/10 against Gupshup’s ideal buyer. Shopify integration and cart abandonment flow make the commerce pain concrete, but CTA is generic.
Next Generation RCS Services - Stand Out In The SMS Inbox, scored 8/10 against Gupshup’s ideal buyer. Specific metrics, 35x open rates and 60% more responses, give performance buyers a sharp reason to click.
#1 WhatsApp API Service, scored 7/10 against Gupshup’s ideal buyer. Rank claim and conversational CX framing fit the ICP well, but body stays high-level with no proof metric.
AI-Powered WhatsApp Chatbot - AI Agents: Beyond Chatbots, scored 7/10 against Gupshup’s ideal buyer. Beyond Chatbots framing differentiates well and sitelinks add depth, but body outcome is vague.
Trusted by 45,000+ Brands - #1 Conversational Engagement, scored 7/10 against Gupshup’s ideal buyer. Strong social proof and segmentation promise.
World's #1 WhatsApp Platform, scored 7/10 against Gupshup’s ideal buyer. Clear platform claim and 24/7 AI Agents hook lands well for enterprise WhatsApp buyers.
Go level next with Conversational AI Agents, scored 6/10 against Gupshup’s ideal buyer. Social proof number is strong but 'go level next' hook is vague and forgettable.
World's #1 WhatsApp Platform - Full-suite WhatsApp Automation, scored 8/10 against Gupshup’s ideal buyer. Specific platform claim, AI Agents CX angle, and 'Book 1:1 Demo' sitelink all align tightly with the ICP.
#1 WhatsApp API Service - Official WhatsApp Business API, scored 7/10 against Gupshup’s ideal buyer. 45,000 brands in 200 countries is compelling proof, but sitelinks stay generic.
AI-Powered WhatsApp Chatbot - Official WhatsApp Business API, scored 7/10 against Gupshup’s ideal buyer. Commerce-specific 'Add to cart' and 'Checkout' features sharpen ICP fit, but body is cluttered with fragments.
Full-suite WhatsApp Automation - Official WhatsApp Business API, scored 6/10 against Gupshup’s ideal buyer. Commerce features are relevant but body reads as a fragmented list, diluting the core value proposition.

See Gupshup’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.